Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Social Media Promotions and Offers. Sweepstakes and Contests.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. A slow year may have forced your company to invent a new product or service,” says Content Marketing Institute. “The One Note on Storytelling Originality.

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? Audiences will respect your company more when they see how well employees are valued.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Exo B2B

JUNE 26, 2023

It’s no wonder that for companies, overall success in content marketing is blocked. Only around 29% of those surveyed consider their company to be extremely or very successful in B2B content marketing. The best thing to do is to read what’s being said about similar products on the Web and social networks.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Content Standard

FEBRUARY 12, 2015

Growing evidence suggests Snapchat, the popular multimedia messaging service, is maturing into a viable social marketing channel, creating exciting new opportunities for brands. The social network received a $10 billion valuation last year, and in August it eclipsed 100 million active users. Want more stories like this one?

Storytelling 40

Storytelling Features Paid Search Agency Social Networks 40

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers. Brand storytelling.

Youtube 136

Youtube Trends Marketing & Strategy Content 136

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Zoominfo

JUNE 6, 2022

An employer brand refers to a company’s identity and reputation as an employer. This doesn’t just depend on the facts about your company, but on the general perception of your company as an employer. Basically, your employer brand is how the talent pool perceives your company as a place to work.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Valasys

JULY 9, 2020

It is the current social network.” HubSpot communicates their company’s vision through its posts and offers customers with useful pieces of information, without asking anything in lieu of it. The reactive storytelling works best for IBM’s Instagram marketing. It’s a beast. Wrapping Things Up.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SmartBug Media

FEBRUARY 15, 2024

should help: Company snapshot : Start with a brief overview of your company. Acceleration : Highlight any rapid growth or scaling your company has achieved, including relevant milestones or recent achievements. Explain your company's position within this market, and demonstrate how you can capture a significant market share.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

EveryoneSocial

DECEMBER 8, 2020

Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Contently

MAY 13, 2019

Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. But say your company needs to close 20 deals next quarter to hit its target. Some companies just leave salespeople to figure it out on their own. And make sure everyone in the company knows about the goal.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Contently

MAY 3, 2017

In 2017, the parallels between running for office and running a tech company are awfully blurry. While skepticism will likely follow the head of such a dominant company, much worse has been written about the executive’s intentions. But as anyone from Contently will tell you, storytelling is on the rise.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

EveryoneSocial

AUGUST 11, 2022

But employee marketing — selling the company, its values, and mission to your people — is an essential part of employer branding today. Employee marketing, which is also known as internal marketing , is essentially marketing your company to one its most important groups: the workers themselves. Better company culture.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Trust Marketing 98

EveryoneSocial

MARCH 22, 2021

Although every company wants to create brand loyalty, it’s not always a simple task. But there are numerous things you can do in your marketing strategy to help create loyal fans of your company. Fundera ) 77% of customers have maintained loyal relationships with their preferred companies for 10 or more years.

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Brand Identity 94

Brand Identity Branding Budget Programs Communities 94

Convince & Convert

FEBRUARY 1, 2016

According to the company, their effective use of Twitter has helped increase domain registrants, supporting one major business goal: sales! Another shining example is GitHub, the social network for programmers. One of the company’s goals was “GitHub everywhere.” Another major goal of the company is storytelling.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

JANUARY 21, 2015

Their response is to get back to what they do best: creativity, design and storytelling. Agencies are tapping into their core and becoming storytelling masters. These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Content Standard

OCTOBER 6, 2017

According to Marketo , only 30 percent of Forbes Global 2000 B2C companies are experimenting with either augmented or virtual reality this year. The New York Times scored a huge victory by building a VR experience that puts its storytelling abilities on display. As Search Engine Journal points out, the NYT VR app earned more than 1.5

Paid Search Agency 101

Paid Search Agency Storytelling Marketing & Strategy Display 101

EveryoneSocial

APRIL 8, 2020

Meaning, the people at your company should help be the voice of the brand. They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Below are the social media posts your company should encourage employees to create and share to their networks. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Contently

MARCH 6, 2018

At the end of 2017, aspiring Black Mirror villain Mark Zuckerberg made a New Year’s resolution to crush the hopes and dreams of any marketer or media company hoping to generate organic engagement on Facebook. Really nailed the @contently company photo this year pic.twitter.com/GE6r3aAe4K. — —Jason, Detroit.

Content 167

Content Linkedin Facebook Analysis 167

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. Maintain constant contact.

Top of Funnel 108

Top of Funnel Tips Digital Marketing Funnels Touchpoints 108

Marketing Insider Group

MAY 7, 2013

In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content and ultimately, to grow their personal brand. Social Selling is an extension of the Social Business imperative. Social + Content = Personal Branding Success.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Content Standard

NOVEMBER 30, 2018

Retailers are counting on a big end-of-year boost to buoy slumping performance throughout the rest of the calendar year, and falling short of expectations could push underperforming companies to make tough decisions about their future. Cohesive storytelling is a priority across all channels.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Content Standard

JANUARY 7, 2017

After Twitter blazed trails with Periscope, Facebook built its own live-video experience into its News Feed, while Snapchat and Instagram have also invested heavily into storytelling experiences build around streaming video. By now, many companies have asked their marketing departments to give this new channel a try.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. Image attribution: Joshua Reddeko. Understand Your Brand. Tell Your Story. Conversion.

Ad Building 78

Ad Building Forrester Content Storytelling 78

EveryoneSocial

MARCH 19, 2020

In a way, many companies pre-adapted by already having various communication and advocacy platforms in place. This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. Staying Connected, Informed, and Productive. In 2015, 3.9 million U.S. million, or 3.4%

Social Media 87

Social Media Activities Media Distribution 87

Tony Zambito

APRIL 12, 2011

The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Hubspot

MAY 2, 2017

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. And then there are Stories - a feature which, as we mentioned, is rapidly spreading across other social networks as well.

Peer-to-peer 71

Peer-to-peer P2P Social Networks Curation 71

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? AdobeLife pic.twitter.com/XJx7C3svmj.

Social Media 94

Social Media Media Business Social Networks 94

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 132

Skype Social Media Work Management Storytelling 132

EveryoneSocial

APRIL 14, 2020

Every employee in your company can be considered a content creator! Probably not, and that’s okay, this is not something your company can force or require (if it’s not specific to their hired job). But in our digital age, people are creating and sharing often on social media channels. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Sprout Social

AUGUST 14, 2018

Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. At the 2018 F8 conference hosted by Facebook, the social media platform revealed that Stories are one of their most popular services. People don’t trust companies these days. Why Do Brands Use Facebook Stories?

Facebook 89

Facebook Brand Identity Branding Paid Search Agency 89