Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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PR Campaigns B2B Thought Leadership Buzz 62

Champion Communications

JULY 4, 2023

Thousands of emails, crafting pitches, and an ever-changing media landscape – if we are being honest, effective communication with journalists is the key to success for any PR professional. That’s why we prioritise face-to-face engagement, allowing our team to truly understand the partnership between the media and PR.

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Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

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Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

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SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g., The original PR goal was to land one placement (e.g.,

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Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. Artificial intelligence is here to stay.

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DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

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Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Cue data storytelling.

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Storytelling PR Marketing & Strategy Press 155

Champion Communications

JUNE 20, 2023

So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? It demonstrates the company’s ability to attract and retain customers, indicating a healthy and growing business. This can give a morale boost that improves team culture and boosts employee retention.

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PR Validation Conversion Rate Press 62

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

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Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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PR Peer-to-peer Acquisitions Press 52

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. Not sure if and how to proceed? Be sensitive.

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ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

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Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Your PR Checklist. If so, great—time to add PR. Still want PR?

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Hubspot

FEBRUARY 26, 2020

Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play.

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Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. They announce company wins, news, executive moves, and critical shareholder updates. Can a More Robust Press Release Strategy Drive Website Traffic?

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SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

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Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

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PR Thought Leadership Public Relations Advertising Agencies 98

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

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Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. See what I did there?

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Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

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BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

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Martech

SEPTEMBER 20, 2023

Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? The preconceived notions of what a company should be or what industry it should operate in are now as archaic as a rotary phone in an era of smartphones. Now, there are some really great preexisting tech tools for PR.

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Champion Communications

MARCH 30, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow has been chosen by global fulfilment solutions provider, GreyOrange, to provide strategic communications in the UK and EMEA. For press enquiries, email: greyorange@championcomms.com. To find out more about GreyOrange, visit: www.greyorange.com.

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Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers.

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Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

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Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. How familiar is he or she with your company, offerings, industry? Preparing for the Interview. And most importantly, do they have any apparent biases?

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Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Spot the difference.

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ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. Typically, the types of strategies and content used to do this include: Press releases. In turn, this will benefit sales and help your company grow.

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Champion Communications

APRIL 7, 2021

Champion Communications, the B2B PR consultancy dedicated to help ing technology companies grow, has been chosen by Ivanti ’s supply chain business unit, Wavelink, to provide strategic UK PR support. . For press enquiries, please email: ivantiwavelink@championcomms.com . Ivanti Wavelink , part of Ivanti, Inc.,

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PR Paid Search Agency Work Management Marketing Management 62

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. But what if you don’t have any news to share at all? Plan Ahead.

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