PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. Partners will drive the revenue ecosystem for B2B companies. AI was all the rage at Forrester. Point solutions are dead.

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Forrester Advertising Agencies Marketing Analytics Tools B2B 52

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” This year, I returned for my eighth Summit experience.

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PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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Forrester Product Advertising Agencies Gartner 52

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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Forrester Outreach B2B Thought Leadership Thought Leadership 105

Modern B2B

OCTOBER 20, 2023

The opening keynote started with the premise that companies that focussed on the customer had 2.5 Remove your brand name and you could be describing any company. If you start to focus on what customers think and what they get from using your products, you’ll only deliver better results and naturally attract more revenue.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age. However, this data is often fragmented and outdated.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report summarizes this as “the ability to target content and products with shopper incentives across the shopper journey.”. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest? out of 5.0)

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Forrester Enterprise Management Work Management Marketing Management 76

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Forrester Acquisitions Cross-Selling Verticals 58

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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Forrester Lead Ranking Account Based Marketing ABM 52

Influitive

OCTOBER 21, 2015

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

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Forrester Marketing Management B2B Marketing Word of Mouth 100

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 70

Work Management Customer Surveys B2B Marketing Paid Search Agency 70

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

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Forrester Work Management Content Marketing Demand Generation Agencies 100

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The Generational Shift If your brand is not thinking bigger than your physical offerings, it’s time to start.

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Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

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Marketing Report Activities Planning Paid Search Agency 156

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity.

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Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Marketing Insider Group

OCTOBER 28, 2020

As a mother and homeowner, Joy used this handy product herself to clean up after her kids. This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. The show has built a brand surrounding Truman’s life and makes millions off of the products used on set.

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Planning Forrester Work Management Storytelling 363

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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Forrester Account Based Marketing Research ABM 60

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. March 15-17, all virtual, Adobe Summit.

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Conference B2B Forrester Marketing Management 197

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

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Enterprise Management Work Management Marketing Management Paid Search Agency 52

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape.

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Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Televerde

APRIL 30, 2020

In the short-term, companies are preserving cash to maintain the health and operations of their businesses. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

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Forrester Co-Registration Webinar Metrics Lead Ranking 52

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. The thought is that users who’ve previously searched for a product or service are more likely to convert.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. Product teams have been finding customer feedback helpful as they refine their concepts.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Naturally, this begs the question: What would this landscape look like if the companies were represented as a combined entity for this ABM Platform evaluation?

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. But RMNs need to mature.

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Media Advertising Agencies Paid Search Agency Forrester 111

Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” We want to help you communicate that value to your company with confidence. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

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Forrester ROI SEO Paid Search Agency 40

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. What’s your product helping them solve? What’s revenue marketing?

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Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

chiefmartech

MAY 29, 2020

As Forrest Gump might say, “Platform is as platform does.” ” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. 96% of martech companies have at least 1 integration. Admiral, there be app platforms here!

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API Paid Search Agency Companies Forrester 100

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

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Process Optimization Work Management Marketing Management 231

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy. Those companies will answer that question in the range of 5 to 15 percent.

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Forrester Work Management Marketing Management B2B Sales 120

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

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Lead Ranking Forrester Lead Scoring Cross-Selling 142

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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