Matchcraft
MARCH 28, 2023
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. increase in overall digital ad spending according to eMarketer forecast.
Content Standard
NOVEMBER 16, 2023
She teaches companies how to use marketing automation and content marketing approaches to transform the marketing and selling of complex solutions by keeping their buyers and customers at the core of everything they do. The result is generic, uninspiring marketing that fails to resonate with buyers.
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ViewPoint
APRIL 25, 2011
I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center. What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? Is that a problem? The focus has been on quantity, not quality.
Porch Group Media
AUGUST 10, 2021
According to eMarketer, 70 percent of people expect a personalized experience. For example, 80% of financial services companies personalize email body copy vs. 55% of retail/ecommerce/consumers goods and services companies. Almost three-fourths of marketers say personalization in email increases engagement ( Litmus , 2020).
Martech
JUNE 29, 2022
Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone. The best way to ensure that your performance marketing campaign is, in fact, performing is to monitor the quality (and validity) of the actions you’re paying for.
Navigate the Channel
JULY 12, 2023
Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Not so much.
Porch Group Media
FEBRUARY 16, 2021
Litmus ) 77% of marketers say email is one of their two most effective marketing channels and 78% of marketing executives indicate email marketing is vital to the overall success of their company. Litmus, 2020 ) Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Disruptive Advertising ).
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