Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . Why your company exists .

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. So, how can you get on a shortlist?

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. .”

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with. Learn more.

Studies 59

Studies Research Planning Television marketing 59

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 104

B2B Marketing Studies B2B Marketing Analytics Tools 104

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Customer Experience Matrix

APRIL 1, 2020

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Top Rank Marketing

JUNE 5, 2024

Steepening competition: New SaaS companies are popping up just about every day. How B2B SaaS companies can elevate their content marketing There are many aspects that go into an effective SaaS marketing strategy built to address the aforementioned barriers, but content can be the underpinning of your growth engine.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing.

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

Tomorrow People

JUNE 3, 2024

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which you use to inform your business activities. Companies with a strong customer orientation lean in and take proactive steps to continually gather data from a diverse range of sources—both solicited and unsolicited.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 191

Relevance Research Opinions Content 191

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Social Media Today published the “Instagram Marketing Survey Report,” and data suggested that 90% of marketers are now using Instagram for marketing purposes.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Many B2B marketers today take full advantage of conducting brand studies.

Studies 94

Studies Research B2B Marketing Brand Identity 94

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Virtually all B2B companies are now using content marketing in several forms, and therefore understanding how business professionals consume content is now critical to marketing success. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) Overall, this survey contains good news for CMOs and marketers.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. What you’ll learn: What is a customer satisfaction survey?

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

B2B Marketing Directions

JANUARY 29, 2022

Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest. In this article, we'll explore how to determine whether purpose marketing is right for your company, and how to decide whether your company is ready to launch an effective purpose marketing program.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98