Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Navigate the Channel

NOVEMBER 28, 2023

Nurturing Trust and Authority Blogging isn’t just about churning out content for the sake of it; it’s about providing value to your audience. When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. EARN THE BADGE. But I pushed back.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Seismic

SEPTEMBER 14, 2023

We could bore you with our thoughts on the matter, but the numbers speak for themselves. In this post, we’ll highlight some of the sales enablement careers in the job market and how to pick a career that’s right for you. It’s a great way for talent to learn to communicate with their managers and colleagues.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

ClickZ

JANUARY 6, 2022

We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. Digital transformation in the context of marketing transformation isn’t just about marketing.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

GreenRope

FEBRUARY 25, 2020

Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. As a marketer, how do you leverage Twitter live chats to grow your brand? CoolerChat - Twitter Chats.

Twitter 52

Twitter Peer-to-peer Thought Leadership Communities 52

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. Creating a Community . Tapping into Your Influencer Network.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? So… uh, yeah. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager.

Social Media 132

Social Media Work Management Marketing Management Media 132

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. At Conversica, we encourage our employees to openly voice their thoughts through an anonymous platform. I can’t stop hearing the words, “I can’t breathe.” IT’S TIME TO STOP. Talk Is Weak.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

Hubspot

AUGUST 13, 2019

Becoming a CEO often requires a certain amount of being in the right place at the right time, but having specific qualities can significantly boost the chance that you’ll be considered for the spot of CEO -- or any leadership position, for that matter. You know how to communicate well. You’re not afraid to take calculated risks.

Thought Leadership 77

Thought Leadership Peer-to-peer Organic Leads Marketing Management 77

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. More than you may even have thought about or realized until just now. Your company’s target buyers are no longer impressed by traditional marketing.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hubspot

MARCH 22, 2023

This speaks volumes about the importance of networking,” says Luciano Viterale , a marketing and SEO consultant. Everyone is trying to be sold something these days, so it’s much easier to build trust when you’ve been referred to by a friend.” The success of many businesses hinges on how good their consultant is. Image Source 1.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Conductor

MARCH 8, 2022

In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry. Who are the top women in SEO? 10 Women driving innovation in SEO.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

6sense

JANUARY 20, 2022

With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets. And we’ll aggressively address the growing demand from the Financial Services, Manufacturing, and Health and Life Services industries, eager to transform their go-to-market capabilities. . It just doesn’t happen.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Heinz Marketing

SEPTEMBER 7, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 87

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 87

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. This can be complicated because marketing and sales teams both want (and usually need) significant resources to operate, and the last thing you want to do is cut corners and hurt performance.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Maybe it was the CEO. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind. Voracious and Confused.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Biznology

MAY 29, 2013

What website strategies should you pursue for business marketing? The elements every B2B website needs are: Thought leadership. In some ways a subset of thought leadership, helping your customers buy means teaching them how to be a good customer for you. Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

ClearVoice

SEPTEMBER 13, 2021

Referred client relationships are already established in trust. The best referrals will come from clients you’ve enjoyed working for, as well as professional peers who know your work and the people you trust. But not all referrals are created equally. You want to optimize your time as best as possible. Screen candidates.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Scoop.it

NOVEMBER 3, 2020

Because it’s a golden opportunity to show off your personality, encourage conversation, and show some thought leadership— three things audiences respond well to. Whether you’re putting out Facebook posts or trying your hand at content marketing, consistency is key – but not for all types of content. Here’s how.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70