The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
Account-based Marketing started with large corporations that sold complex, high-value, and high-consideration solutions. Taking the customer (current or future) through a learning process of the market, the solution, the why, how, where, etc. The new role of Sales (and Marketing). It was laborious. Today’s buyer is informed.
Let's personalize your content