SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. And it just wasn’t driving the amount of traffic to our content that we were used to. And, we have a lot of fun with them! What went wrong?

Newsletter 114

Newsletter Validation Tips Open Rate 114

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. Consistency is key.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. Content Is King but… Performance Is God.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

APRIL 11, 2023

Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

KoMarketing Associates

FEBRUARY 11, 2016

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be an Industry Resource.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Buffer

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. A wrong strategy.

Curation 89

Curation Marketing Automation Services Content SMS 89

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Media Content Storytelling 89

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Effective content marketing is tailored to consumers. Quick Takeaways. Increasing Competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. Curated collections. You got it.

Examples 104

Examples VALS Newsletter Communities 104

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. Personalized user content.

Trends 92

Trends Content Marketing Content Curation 92

Contently

AUGUST 26, 2016

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Relph also stressed that consistency is critical to maintaining a successful newsletter.

Newsletter 60

Newsletter Ad Building Classified Ads Work Management 60

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority. com Content curation may also help with building brand authority. com Content curation may also help with building brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Sign up for the Sales Feed newsletter today. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Liveintent

NOVEMBER 25, 2020

By operationalizing first-party data, you can safeguard your monetization efforts from cookie-reliance through tactics like segmentation and suppression, relevant retargeting, and curated packages. Learn how a global media company earned 11 percent of its revenue from just 2 percent of impressions with curated packages.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Marketing Insider Group

SEPTEMBER 20, 2021

What time zone are they located in, and what hours would be best to send them communications and host your events? While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Personalize Communications.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Scoop.it

NOVEMBER 1, 2022

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. Building a social media following of brand advocates allows you to increase brand awareness through content sharing. Can boost content creation.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

ConvertKit

NOVEMBER 1, 2021

Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already creating. For your tip jar to serve you, it needs a spot on your website or blog where your audience is consuming your content, where they’re finding value in what you offer. Newsletter footers.

Tips 104

Tips Paid Search Agency Curation Youtube 104

KoMarketing Associates

JULY 11, 2019

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. Share Content from Employees.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Top Sales Newsletters 2.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124