Martech

JANUARY 10, 2023

Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. In the 1970s, larger organizations such as IBM and Microsoft began utilizing APIs as an access point for their products and services. Dig deeper: My stack is bigger than your stack, so what?

API 109

API Work Management Budget Programs Marketing Management 109

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

API 75

API Marketing Automation Services Hubspot Work Management 75

Sana Commerce

FEBRUARY 6, 2024

Workflow management for web store adoption: Send customizable order confirmation emails and trigger emails for different order-related events, effectively managing workflows to enhance web store adoption by ensuring timely and personalized communication with customers.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Sprout Social

OCTOBER 19, 2020

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. We’re thrilled that Sprout Social is launching Facebook’s Messenger API support for Instagram.

API 132

API Guidelines PR Work Management 132

Martech

JUNE 22, 2023

Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app. Meltwater has added AI Assistants to its suite of products. Sequel.io’ s Sequel AI turns live video into B2B content.

API 92

API Gartner Paid Search Agency PR 92

Launch Marketing

JANUARY 3, 2024

API Obstacles Many integrations with other platforms and apps are used via an Application Programming Interface (API). In simple terms, APIs are mechanisms that enable two different software solutions to communicate with each other using certain terms or protocols. When APIs are not set up properly, breakdowns happen.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Martech

MAY 8, 2023

Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Of the above automations, three require minimal API work. We love to put this in place for CPG brands.

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Marketing Automation Services Marketing Automation Email Marketing Automation 114

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Check out the details below.

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Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 96

SmarkLabs

APRIL 3, 2023

In today’s competitive business landscape, integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is essential to ensure seamless communication and data sharing between various departments.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months. The customer experience is extremely disjointed.

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Ideal Customer Profiles Enterprise Management Ad Building API 130

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. To do this, however, you’ll typically need an API, or developer’s kit. . How to Retrieve API / Dev Kit Info. Many lead retrieval providers will have the API kit on their order form. Many lead retrieval providers will have the API kit on their order form.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

SendGrid

DECEMBER 16, 2022

If you are an independent software vendor (ISV) that integrates your communication platform with SendGrid APIs, this post is for you. Enabling many customers to operate email programs concurrently is a complex task and you are in good hands with Twilio SendGrid.

API 83

API Vendors Software Practices 83

TrustRadius Marketing

JANUARY 24, 2023

Although we can all agree that’s the *best* thing they do Let’s take a look at what exactly is included in UCaaS, and what makes it different from other types of communication software. UCaaS stands for unified communications as a service. You can also check coworkers’ statuses across all communication methods.

Work Management 98

Work Management Service API Bundling 98

Salesforce Marketing Cloud

JANUARY 30, 2024

“But if you can ground it in real-world customer data, that’s where it’s helpful.” ​​The grounding Egts described is done with application program interfaces (APIs), which connect different software applications so they can communicate and share information with each other.

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API Training Privacy CRM 78

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. Reduced Technical Barriers: No more complex technical wiring or API connections.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

LeanData

FEBRUARY 2, 2022

It is 100 percent coded within Salesforce using Salesforce objects, and uses a Salesforce API rather than a separate, proprietary API. Even if neither system goes down, APIs still must be continually maintained to ensure the two (or more) platforms are communicating correctly. Edge: Salesforce-native apps.

Work Management 98

Work Management Marketing Management API Lead Ranking 98

SendGrid

MARCH 30, 2021

Email is key to a strong communications strategy. Learn to send bulk emails to mailing lists created with Twilio SendGrid's Email API, Laravel, and Vue.js. The post Create a Mailing List using Twilio’s SendGrid Email API, Laravel, and Vue.js appeared first on SendGrid.

API 85

API Marketing & Strategy Email Marketing Marketing 85

Valasys

JULY 13, 2023

One notable application highlighted by Lightning Labs is the ability to create AI software capable of charging for access to application programming interfaces (APIs). APIs facilitate communication between different software components, and with Lightning, AI agents can be designed to pay for API access when querying other agents.

Lead Ranking 52

Lead Ranking API Domain Software 52

Seismic

MARCH 5, 2024

Looking ahead, financial services firms face the challenge of supporting more funds and products, requiring proactive communication and adaptation to evolving regulations. Additionally, the API integration with EFGAM’s website automates the publication of commentaries, eliminating manual intervention and ensuring a seamless process.

Automation 105

Automation Personalization Allocation Marketing Management 105

Marketing Insider Group

NOVEMBER 26, 2019

Some tools can now recommend email copy tailored to each recipient’s communication style. But developing new APIs is only half the battle. Building trust and improving communication take time. Sending a coupon on the customer’s birthday was seen as the height of customer experience. Martech has become much more capable.

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Trends Marketing AI Work Management Marketing Management 283

Contently

JANUARY 11, 2023

In fact, the organizations in the top quartile of performance using personalized communications will generate over $1.7-$3 For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Contently

APRIL 13, 2023

For example, a prompt engineer can work directly via an API with GPT-3 or GPT-4 — the large language model from OpenAI on which ChatGPT is based — to train the model for a specific application. This is clearly helpful for SEO purposes but also to communicate preferences about the terms you’d like it to use. Provide those details.

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Generation API Webinar Metrics FAQ 150

Vision6

DECEMBER 17, 2023

That’s what crisis communication is all about. In today’s fast-paced digital landscape, effective crisis communication is crucial. What is crisis communication? Crisis communication is the strategic practice of conveying information to customers and key stakeholders during emergencies.

SMS 52

SMS Marketing & Strategy Work Management API 52

TrustRadius Marketing

JANUARY 24, 2023

You also get surveys, API access, customer profiling, and journey tracking. Enterprise adds advanced API integrations like REST and SOAP for your developers to connect to external systems. Enhanced integrations and API development capabilities enable greater customization. This costs an extra $50 per month per user.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Hubspot

DECEMBER 16, 2022

You know you want to get started sending and receiving ACH payments, but is an ACH API the right way to do it? Today we’ll take a look at what an ACH API is, as well as why you would and when you shouldn’t use one. We’ll discuss ACH API providers for those who want to, as well as alternatives for those who decide not to use an API.

API 57

API Enterprise Management Industry CMS CMS Development 57

Lead Liaison

JUNE 14, 2023

Although, when using a universal lead capture strategy you cannot scan the barcode on a badge without purchasing a developer kit, sometimes referred to as an API or API key. Should this be a deal killer? Should this deter you from implementing a strategy? Is this a cost or an investment? This shouldn’t affect your strategy at all.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Benchmark Email

DECEMBER 23, 2020

Email is, without a doubt, the premier communication method of our time. Aside from the ubiquity of emails, it’s also… The post Email Validation APIs: Why They’re Worth It and How to Get Started Using One appeared first on Benchmarkemail. People check their inboxes constantly.

API 105

API Validation Email Marketing Marketing 105

Brightedge

OCTOBER 11, 2022

IndexNow, a protocol that allows for direct communication with search engines, has the potential to dramatically alter the search landscape. Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs.

Practices 127

Practices Trends Best Practices API 127

Convert

FEBRUARY 7, 2023

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

API 52

API Work Management Aggregators CMS Development 52

LeanData

JUNE 16, 2021

Rather than make the problem better, the sad fact is they’ve mostly made the situation worse for one fundamental reason: these tools do an inferior job of effectively communicating with one another. . The API technical problems are only one issue facing standard, superficial integrations.

Zoominfo 98

Zoominfo Lead Ranking API Leads 98

Optinmonster

DECEMBER 18, 2023

SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails. Email API/SMTP plans start at $19.95

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Zoominfo

AUGUST 30, 2022

The ePrivacy Directive , passed in 2002, was created to reinforce privacy by protecting the confidentiality of communications and establishing rules for tracking and monitoring data subjects. How are the GDPR and EU Privacy Laws Related? The same goes for inbound contacts you gather from webpage forms.

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Biznology

JUNE 6, 2018

Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. But even that is not assured. Like this post?

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Martech Advisor

MARCH 30, 2020

It provides end-to-end encryption and free real-time communication with users on the platform. Optimally using chat is crucial to communicating with your target audiences. WhatsApp Business API for different organizational needs. Being a fast communication medium, you can be accessible to your customers anytime, anywhere.

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chiefmartech

NOVEMBER 1, 2021

In software engineering, the shift towards microservices, API-first development, serverless computing, etc., All of this feeds into The Great App Explosion — including both API-enabled, integrated-out-of-the-box commercial apps as well as custom apps built on cloud platform APIs with LCNC tools.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

SmartBug Media

AUGUST 4, 2021

A contact record is generated when someone communicates with your company. However, a company record is a separate entity from a contact record, and is generated as another business communicates with your company. Enterprise users can create, read, and update up to 10 custom objects by using an API key authentication.

Enterprise Management 93

Enterprise Management API Hubspot Paid Search Agency 93