Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Without further ado, here are the 10 Outreach blog posts with the most views in 2018! From President's Club to Chronic Pain.

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Sales outreach has increased, but responses are declining. Across the month, open rate increased by 21% overall.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Zoominfo

JANUARY 31, 2023

Any responses from yesterday’s outreach? OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. Then add them to your SEP and start outreach. Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

6sense

NOVEMBER 12, 2019

While B2B buying has evolved, we are basically fumbling around in the dark , relying on the same old bag of tricks for prospecting: forms, spam, and cold calls. Forms, spam, and cold calls aren’t working. open rate). Of the 44B emails that are opened, only 1.4B click-through rate on opened emails).

Buy 62

Buy Lead Ranking Account Based Marketing Cold Calling 62

DemandBase

MAY 7, 2020

We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. Further, letting salespeople know exactly what topics the accounts are interested in so they can tailor their outreach accordingly paves the way to much higher email open rates, returned phone calls, and meaningful sales conversations.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Vidyard

FEBRUARY 2, 2021

Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Think about it: Cold calling only offers audio.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

JUNE 15, 2020

If a few people get cold feet about cold-calling, half the team comes down with the rejection flu and avoids the phones. Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. League earned 3x higher response rates.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

NOVEMBER 11, 2020

Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Think about it: Cold calling only offers audio.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While it's too early to call this a definitive upward trend, it's a promising sight after a few weeks of continuous decline. Focus on inbound sales.

Advertising Benchmark 93

Advertising Benchmark Budget Programs Open Rate Response Rate 93

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Show a quick demo of your product. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

JUNE 15, 2020

If a few people get cold feet about cold-calling, half the team comes down with the rejection flu and avoids the phones. Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. This can happen with video too.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Contents 1. Website ‘Hover’ (Prospect’s Website) 2.5

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Contents 1. Website ‘Hover’ (Prospect’s Website) 2.5

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Rev

MAY 24, 2023

When your SDRs know what traits make up your best customers, and why those traits make them the best, they can better customize their outreach. Nail the first 15 seconds of cold calls. Once your SDRs do pick up the phone, they want to win at cold calling. Let’s say you’re calling Maria. Compare cadences.

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

SalesIntel

AUGUST 22, 2023

For this reason, the short-term efficiency and long-term growth of your sales department depend critically on your outreach strategy. What is an outreach strategy? A group of techniques designed to guide efforts to attract potential new clients is called an “outreach strategy.” Don’t get left behind.

Outreach 52

Outreach Work Management Marketing Management Personalization 52

Strategic-IC

MARCH 8, 2021

And it’s extremely effective; with 64% of salespeople that do invest in social media hitting their team quota , as opposed to only 49% of reps who stick to the likes of cold-calling or email outreach alone.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Scoop.it

MARCH 26, 2019

Providing your team with this database allows them to go through and individually curate the sales scripts for their needs on any given call. Streamline Outreach with Email Templates. Review your open rates and response rates on a regular basis, as this will help you optimize your email templates, making them more effective.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Engagio

DECEMBER 4, 2023

Are you curious about effective cold-calling techniques, consistently achieving sales quotas, or strategies for dynamic and scalable personalization? In 2023, Outplay awarded him the Top 30 Under 30 SDRs globally award, recognizing his mastery of cold-calling techniques and innovative revenue strategies.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Hubspot

MARCH 15, 2016

2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. For one thing, almost four out of five marketers say their email open rates don’t exceed 20% (Source: The State of B2B Lead Nurturing Survey, Oracle). It’s time to think beyond the inbox. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

APRIL 16, 2020

That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. Customers still seem willing to engage with marketing materials, as open rates climbed another 8% this week.

Response Rate 98

Response Rate Advertising Benchmark Forecasting Open Rate 98

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

FEBRUARY 14, 2018

But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. That said, not all sales outreach is created equal. Continue reading. 18 Sales Planning Tools to Boost Sales Productivity and Close More Deals. Continue reading. Continue reading.

Product 176

Product Marketing AI B2B Sales Zoominfo 176

Optinmonster

JANUARY 4, 2024

It might have the best subject lines and call-to-action (CTA) buttons optimized for conversions. But email outreach works best when people receiving your emails can recall your brand. Contrast that with the average email open rates of 20–25% for healthy, targeted email lists.

Buy 84

Buy Marketing Automation Services CAN-SPAM Work Management 84

Outreach

APRIL 9, 2019

They search for and directly engage sales opportunities--companies and decision makers who fit their ideal customer profile--and launch direct outreach efforts such as cold calling and emailing to move prospects through the sales pipeline. B2B Inbound Sales Process.

B2B Sales 65

B2B Sales Ideal Customer Profiles Marketing Management Process 65

DiscoverOrg

DECEMBER 26, 2018

8 Ways to Use BASHO Emails in Cold Email Outreach. We’ll say it: You pretty much have to use cold email as part of your outbound strategy. In this blog, our sales development rep with the 60% response rate (!!) Take me off your call list!” If “HOW THE %$#@ DID YOU GET THIS NUMBER? I know you’re working on …”.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Sales Engine

MARCH 24, 2016

It certainly beats cold calling, and in an ideal world, we’d have so many inbound leads coming through our websites that we have to hire more sales people to deal with them. If you have that problem, keep doing what you’re doing (and let me know how you did it)! I would still tell you to do it for the same reason as you do social.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Vidyard

DECEMBER 17, 2020

Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Single Grain

SEPTEMBER 12, 2019

You will have used up 3-5 hours each day just sending cold emails! Oh, and the average email open rate is between 15.22% and 28.46%. So what are you going to tell your boss in your next meeting when she discovers that you've spent all your time sending endless cold emails? reply rate and saved nearly 2 hours per day.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Vidyard

MARCH 23, 2021

Get the Report Online Video Statistics Millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours ( HubSpot, 2020 ) 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet ( Hootsuite, 2021 ) There are 235.1 million video viewers in the U.S.,

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Belkins

NOVEMBER 18, 2019

It takes more than one call. Don’t even hope to bring your prospects and sales executives together on the spot, — especially if you decide to start with a cold call. You interrupting their routine with a call means they may miss out on volumes of useful information or activities.

Work Management 40

Work Management Marketing Management B2B Lead Scoring 40

Sage Marketing

NOVEMBER 6, 2023

Outbound marketing is a powerful solution – a proactive approach that involves reaching out to potential customers through various communication channels such as cold calling, emails, and advertisements. Selecting the correct outreach channels for your business is not a one-size-fits-all approach.

Startups 52

Startups Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Only B2B

JUNE 10, 2022

According to a Databox report, cold email is the most successful strategy for outreach (36 %), followed by cold calling (only 18 %). While the average open rate of emails is very high (21.3%), other industries have a response rate of only 1%. Best Practices For Call To Action For A Cold Email.

Examples 118

Examples Practices Best Practices Phishing 118

Valasys

APRIL 4, 2023

Outbound Campaign Mistakes You Often Overlook Launching an outreach campaign can be an exciting adventure, but it’s important to avoid these 6 common mistakes that could derail your progress. For example, let’s say you’re a marketing agency looking to launch an outreach campaign for your new service. It’s not!

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Score and nurture leads. Not all leads are at the same stage of their buying journey.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Albacross

JULY 24, 2018

But you’ll have jolted some of your clients or customers back into action with your break-up emails, and you’ll experience higher deliverability and open rates with your pared-down list. Well, they’ll probably step into office, make a cup of coffee, and open their inbox. Those are huge wins, if you ask us. #10: The bad news?

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71

Vidyard

FEBRUARY 2, 1999

Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Using Video in Sales Emails is More Convincing than Traditional Cold Calling.

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66