nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. Co-host or sponsor an event.

Advertising Agencies 95

Advertising Agencies Planning Co-Registration Bundling 95

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Try these strategies: Ask for a list of registrants/attendees.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Benefits of a channel sales model Bigger network. Access to new markets.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Download Research as Content: A Guide for B2B Marketers.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Target Authors and Speakers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Individual Event Donations.

Co-Registration 96

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 96

SnapApp

DECEMBER 13, 2018

Being a marketer in today’s business landscape is tough. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! How should I promote my webinar so people see it?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Webbiquity

FEBRUARY 23, 2017

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Connect your WordPress.com site to various social networking services. 1) Publicize.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Live streaming can be used for a number of different event types, as well. Registrants and attendees.”.

Planning 78

Planning Co-Registration Work Management Contingency Planning 78

EveryoneSocial

JULY 17, 2023

Imagine having an army of passionate brand ambassadors and industry experts who can promote your message on social media, engage with your target audience, and increase your brand’s visibility. Even a quick shout-out from the CEO or inclusion in the CMO’s marketing update can lead to increased platform usage.

Thought Leadership 52

Thought Leadership User-Generated Content Eye-Tracking Co-Registration 52

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Promote an online contest. every year. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To start off, social media users are more engaged with their networks than many other platforms, including email. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! So how is a marketer to know if their event is on track? You'll be surprised.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Hubspot

SEPTEMBER 13, 2012

If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry. But how do you actually put on a killer event? 21 Insider Tips to Make Your Next Event a Smash Hit.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Adobe Experience Cloud Blog

MAY 4, 2011

Even though online events have established themselves as a staple in the marketer’s diet, managing successful webinars goes way beyond meat and potatoes. In exchange, your event should provide significant value to those that have chosen to participate. Create the event in your webinar platform. Pre-Webinar Checklist.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Marketing/Comm/PR. eMedia & Technology. Lead Generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

MARCH 28, 2012

It's a sad fact, but your email marketing database degrades by about 25% every year. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. 25 Ways to Grow Your Email Marketing List.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Single Grain

OCTOBER 11, 2023

Email marketing is a cornerstone for businesses looking to build customer relationships, foster brand loyalty and drive conversions. But the heart of email marketing is more than just clicking “send” and crossing your fingers. It’s a pretty neat trick we’ve been seeing email marketers use to stimulate their subscriber base.

Paid Content 98

Paid Content Email Marketing Co-Registration Tips 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. After all, you just lost a quarter to a half of your market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Webinars Events. Industry Events. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Heinz Marketing

MARCH 11, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility.

Top of Funnel 61

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 61

Hubspot

FEBRUARY 7, 2013

That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend. 4) Don’t Promote Your Event. To fill "seats," you need to get your promotion on. Leverage all your marketing channels to get the word out there.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28