LeanData

DECEMBER 1, 2022

As you deploy your ABM plays, you need answers to your most pressing questions regarding campaign performance. How are accounts being touched by both marketing and sales teams? . Your marketing and sales teams need to march forward in lock-step. As a result, sales teams shouldn’t interject themselves into the process too early.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Biznology

OCTOBER 3, 2021

Ask any sales person, “What do you want from marketing?’ But here’s the rub, dear CMOs: There’s an even bigger opportunity in the “back end,” where most of the firm’s revenue and profits actually lie. I’m talking about everything that comes after the lead-to-sales handoff. Lead-to-sales Conversion. Account Management.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Terminus

JANUARY 28, 2021

You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill , CRO at VanillaSoft and many-time CMO. Your First CMO Job. So I came back to sales, a sales engineer. CMO & Communication.

CMO 26

CMO Top of Funnel Demand Generation Work Management 26

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Problem With How Our Industry Understands Project Management. Project management isn’t traffic and it’s different from account management.

Communities 109

Communities B2B CMO Work Management 109

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Vidyard Press Kit: [link]. More Information: Vidyard Careers; [link].

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Vidyard Press Kit: [link]. About Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

SalesGrape

SEPTEMBER 17, 2023

The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts. Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SmartBug Media

FEBRUARY 13, 2024

Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Varicent

APRIL 19, 2018

Today’s conversation is with Karen Hayward , Managing Partner for Chief Outsiders , on how her 20-year career in sales and marketing impacts the way she approaches consulting today. Chief Outsiders is a firm made up of 60-plus CMOs that work on a part-time or interim basis for high growth and mid-market companies.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

Content Standard

MARCH 14, 2019

Pressing that big red live button is nerve-wracking, right? Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. But going live is effective. ” Image attribution: John-Mark Smith.

Tactics 108

Tactics Brand Identity Branding Planning 108

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Heinz Marketing

OCTOBER 24, 2022

If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How sales enablement can impact customer facing teams.

Marketing Automation Services 42

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 42

Mereo

OCTOBER 1, 2020

The Beginnings of Sales Enablement Programs. Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management. Ineffective and nonexistent sales processes. The Future of Sales Enablement .

Work Management 71

Work Management Marketing Management Buyer's Journey Ad Exchange 71

ClickZ

AUGUST 12, 2019

Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Analytics 100

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

Heinz Marketing

NOVEMBER 10, 2020

Guest post by Caroline Tien-Spalding CMO at Aptology. Bring in the sales team. Get frustrated with marketing and sales. Before any sort of project management workflow is begun, there should be a clear answer to these two questions: “Who are we helping? Create a collection of features misnamed “product”. Start again.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Marketing Insider Group

APRIL 26, 2021

Leaders have learned that many positions and processes typically done in a traditional office setting can now be done remotely. Also continue aligning your marketing and sales efforts to work toward common goals within your organization. According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

OCTOBER 15, 2013

In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information. As a result, they don’t rely on sales reps as heavily. According to the Sales 2.0 Sales reps find their influence with buyers diminishing.

Social Marketing 100

Social Marketing Work Management Marketing Management CMO 100

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Due on sale October 25, 2019. This is her story… Following the herd.

ROI 100

ROI Content Marketing Work Management Planning 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Contently

JULY 12, 2017

I love to lampoon marketing buzzwords , but truth be told, I use them every day. (“Let’s optimize this article with real-time personalization that’ll yield down-funnel business results, guys!”) This process is crucial. Your sales and accounts teams. ” Data is just one part of a larger machine.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . CMOs are Fired Due to Pressure to Perform.

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. A pressing question to adapt to rapidly changing buyer behaviors. Buyer Strategy.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Heinz Marketing

SEPTEMBER 21, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 109

Top of Funnel Work Management Webinar Metrics Lead Ranking 109

Heinz Marketing

JUNE 21, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! You do not have big teams. Matt: Awesome.

Work Management 99

Work Management Peer-to-peer Marketing Management ABM 99

Brandpoint

JUNE 7, 2022

Digital marketing’s market size will hit over $400 billion this year A press release by Beroe , an intelligence and analytics provider, states that thanks to the rapid shift from traditional to digital marketing tactics during the COVID-19 pandemic, the digital marketing industry has seen incredible growth. Have budgets changed?

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62