Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 143

Social Media Activities Media Skype 143

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

FEBRUARY 22, 2009

This allows twitter search , RSS feeds , twitter clients such as tweetdeck , etc, to follow the discussion. Show it off - If you can accommodate the AV, have the conference organizer display the live twitter feed on a screen at the front of the conference room. In the case of the Sales 2.0 I can quickly copy and paste bios, etc.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

This allows twitter search , RSS feeds , twitter clients such as tweetdeck , etc, to follow the discussion. Looking forward to Marketing Panel w/ Salesforce CMO [link]. Show it off - If you can accommodate the AV, have the conference organizer display the live twitter feed on a screen at the front of the conference room.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Adobe Experience Cloud Blog

JANUARY 14, 2011

After all, if a tool is simple to navigate, but lacks power to handle tasks, the tool doesn’t hold true to the needs of the CMO and other key stakeholders in the company. This may pose a larger challenge when the CMO looks for a tool to accomplish marketing forecasting tasks. Integration With Automation Systems.

Forecasting 48

Forecasting Marketing Automation Services Budget Programs Tools 48

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). The RSS feed is: [link]. You should RSS feed that. Listen Now. Find us on iTunes: [link].

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

In the past, marketing was seen as the one organization that got a ‘pass’ when it came to measuring results, since they lacked the ability to talk in business terms (dollars and cents). When it comes to Sales, we know that the lifeblood of this organization includes the forecast and getting numbers on the board.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. You can follow any responses to this entry through the RSS 2.0 The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Heinz Marketing

OCTOBER 4, 2021

If you’re listening to this podcast through your RSS Feed, thank you for subscribing, thank you for downloading. You’re going to have all kinds of issues in your organization and you won’t be able to be a true platform market fit. So thanks for joining us. You’re going to have support issues.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Valasys

SEPTEMBER 4, 2019

Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. PostRank: This is a great tool to measure the performance of content with RSS feed. Also, Organic posts generate greater Click-Through-Rate than the paid ones.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

JANUARY 18, 2012

Lessen the burden by asking your CMO if you may require employees to contribute a certain number of posts per month. Go to your RSS and read your industry's news. Finally, consider that one of the most common ways people find information is through organic search. Who has the time?". I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? For YouTube, leverage playlists to combine relevant episodes.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

JUNE 19, 2014

CMO: Chief Marketing Officer. The most coveted job in the marketing organization chart. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. RSS: Rich Site Summary.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. Argyle, we’re building an inside sales organization. But to see it spelled out from a reputable organization that has done reputable research was just mind-boggling. and people in the organization knowing what would get them fired. Listen Now. Find us on iTunes: [link]. There is a balance.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Just like with any strategy that has high value, a lot of organizations will read this, think its a great idea, but ultimately, theyll fail to follow up with it.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I rarely see organic share happening anymore on my feed; it's just a bunch of people tweeting, “Hey, I'm so there tonight. A new Pew Research study shows only 8% of U.S. See you at 6 p.m.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Anything Goes Marketing

FEBRUARY 21, 2009

If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. You should consider other channels as well.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Brandpoint

MAY 22, 2018

Here are the social media tools that marketers love the most, organized by category. My favorite feature is the simplicity of adding RSS feeds to the system so I can greatly speed up my workflow when I want to share the best content from my favorite sources. ” -Isaac Lekach, Co-founder and CMO, REP. Design and visuals.

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

Content Marketing Institute

AUGUST 6, 2018

I use it to share, organize, and measure all the content I post across my main three social accounts: LinkedIn, Facebook, and Twitter. Now that the days of organic social media distribution for content marketing are long in the rear view, the most valuable social media tools are the advertising features of the platforms themselves.

Social Media 111

Social Media Paid Content Budget Programs Social Marketing 111