Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Comment: Generally, companies that experiment always seem to do better than peers. Companies that do this tend to outperform peers. >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. How to win back peers and control?

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Doing the Work Before You Get the Job .

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. What Account-Based Is NOT.

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

NOVEMBER 8, 2022

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. Integrating your CRM and MAP Sales teams live and die by their CRM. When the two platforms work together, magic happens.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Heinz Marketing

MAY 13, 2020

One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different.

Peer-to-peer 86

Peer-to-peer CMO Validation Intent 86

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership. What are you trying to accomplish?

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our focus is facilitating and informal peer-peer conversation on a range of topics and challenges that marketing leaders face. These conversations always reveal interesting ideas as well as provides confirmation that common challenges transcend organizations.

CMO 41

CMO Peer-to-peer Work Management Marketing Management 41

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? CMOs need to become effective business leaders. Strategy'

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Heinz Marketing

MARCH 30, 2020

A common theme across the Eastern and Pacific time zone versions was the importance, stress and critical impact of CMOs balancing communication right now across at least five separate but vitally important audiences: Current Customers. Executive team peers and board members. Marketing department employees. Prospective Customers.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. First, the charter for the role of the Chief Growth Officer (CGO) is inextricably linked to the charter of the Converged Growth organization.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

Martech

AUGUST 28, 2023

This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

ANNUITAS

DECEMBER 22, 2011

He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. This CMO effectiveness void is being felt in many organizations and could not come at a worse time for marketers, or even businesses in general. Be Socially Engaged.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

6sense

AUGUST 28, 2021

One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different.

Peer-to-peer 48

Peer-to-peer CMO Validation Intent 48

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Engagio

AUGUST 1, 2018

Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?” Marketing mix modeling (MMM) can help answer them.

Marketing Mix 113

Marketing Mix Marketing Attribution Lead Ranking Planning 113

The Marketing Blender

FEBRUARY 27, 2024

Cultivate meaningful relationships and foster inbound inquiries, ultimately resulting in organic lead generation. The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Vision Edge Marketing

NOVEMBER 12, 2019

Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM). Alignment and accountability are the first steps every aspiring Marketing organization must take to improve its performance management and measurement (MPM).

Planning 159

Planning Peer-to-peer Work Management Paid Search Agency 159

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. How do you translate brand equity in business terms?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Heinz Marketing

APRIL 21, 2020

Last week at our CMO Coffee Talk series, it was clear that many CMOs have resolved to lead their organizations forward, leaning into the uncertainty and headwinds to start moving, start selling and start growing again. And yet, there are companies today in that position and with that strategy.

Planning 98

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 98

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Journeys that originate at a review site often lead to deals of higher value too.

Ideal Customer Profiles 111

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 111