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Redefining the Role of the CMO

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

OCTOBER 26, 2020

I commend my team, colleagues and peers for rising to the challenge! I commend my team, colleagues and peers for rising to the challenge! However, CMOs are at a crossroads – and 2021 needs to be the year to commit to thinking like a Chief Growth Officer. I could not agree more! Shift to a growth mindset! You’re (hopefully!)

Account Based Marketing 147
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