Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClickZ

AUGUST 30, 2021

Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. These brands take bold, smart risks to innovate and break through. Small brands have smaller marketing budgets relative to the category giants they’re out to topple.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

ClickZ

JUNE 3, 2020

21% of marketers pulled creatives to prevent looking insensitive. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Metadata

SEPTEMBER 29, 2022

[Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Please, don’t do that.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. So, what’s the context for marketing in a world like this.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.” of marketing budgets.

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Allocadia

APRIL 3, 2019

The Task: Enable Proper Marketing Investment Management. Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. To market its offerings, the company calls upon more than 250 marketers in over 30 countries around the globe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52

ClickZ

DECEMBER 3, 2019

In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data–not crystalline–to gaze forward at where our business is going. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Marketing Insider Group

MARCH 3, 2014

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. I’m not sure it’s such a secret.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

The ROI Guy

MAY 2, 2011

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.

CMO 40

CMO Peer-to-peer Marketing Budget Advertising Benchmark 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. “Today we are making more complicated decisions than ever before, & as marketers do it in seconds” ~ @nstevenlucas #socialmedia #MKTGnation pic.twitter.com/akTTPJ69ha.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Business and markets are always changing — and we have all experienced a historical economic shift. Reworking Marketing Budgets.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Engagio

OCTOBER 6, 2023

Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum. Why is it such a hurdle, and what are these Smarter CMOs doing to shift the narrative?

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Content Standard

SEPTEMBER 10, 2016

In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

ViewPoint

JUNE 10, 2016

Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals. I maintain, as do many of my peers in the industry, that the age old misalignment of marketing and sales is something that the CEO needs to address.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 5, 2020

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. Just do it.

CMO 263

CMO Account Based Marketing Peer-to-peer Digital Transformation 263

ViewPoint

MARCH 6, 2012

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Adobe Experience Cloud Blog

DECEMBER 20, 2012

by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me.

Marketing Budget 48

Marketing Budget Peer-to-peer Opt-out Opt-in 48

Hubspot

APRIL 27, 2015

As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. 5) The CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 As we close in on 2021, marketers are facing a similar challenge. gigawatts of power behind you!

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Metadata

NOVEMBER 30, 2020

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 As we close in on 2021, marketers are facing a similar challenge. gigawatts of power behind you!

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Martech

APRIL 28, 2023

We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. Will this technology have the capability to be useful, or helpful for marketers? The best way to do that was to get our hands metaphorically dirty and build our own bot.

Peer-to-peer 96

Peer-to-peer Marketing AI Budget Programs Marketing Budget 96

Heinz Marketing

NOVEMBER 26, 2019

According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. A lot of marketers make the instant assumption that videos are difficult to create. When it comes to B2B video marketing myths, this one just doesn’t seem to want to die.

Top of Funnel 90

Top of Funnel Video Marketing B2B Marketing Marketing Budget 90

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. As Stefanie Grieser, Co-Creator at Shine Bootcamp & Director of Growth at Sphere, stated: “ Event marketing is an extension of your content marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. How will this affect marketing in the next ten years? In short, the Blockchain is about trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. This original research report delves into B2B marketing and sales leadership perspectives on using video. But, that couldn’t be farther from the truth. Video is here to stay.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Valasys

OCTOBER 31, 2018

The ever-increasing industry pace, pressures of competition and the rising expectations of investors and customers are having an effect on the marketer as they are asked to make smart investments without obtaining all the information. Fearless isn’t something that a marketer can do. Be Fearless.

Marketing Budget 40

Marketing Budget Work Management B2B Marketing Marketing Management 40

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Image credit: Business 2 Community. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. Report: Using B2B Video to Drive Results This original research report delves into B2B marketing and sales leadership perspectives on using video. Video is here to stay.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Allocadia

APRIL 23, 2019

As marketers, we talk a lot about the pursuit of excellence. In order to stand out above the crowd, to capture our customers’ attention and then to convert that attention into action, we are continually striving to do better marketing. In other words, they strive for excellence in marketing performance management (MPM).

Work Management 40

Work Management Marketing Management Marketing Automation Services Planning 40