Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. IDC sees this new relationship between business and technology as “digital-first”. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. The CMO role came up and I’d said, “I’ll take it.” Below is our interview with Dea. — Hi Dea!

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Thinkers360

APRIL 20, 2024

44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Ken Ip Score: 31.42 Ken Ip Score: 31.42

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

ClickZ

DECEMBER 10, 2019

Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms. The post Oxford University Press former CMO weighs in on martech challenges, trends, and predictions appeared first on ClickZ.

Work Management 83

Work Management Press Marketing Management CMO 83

Drew Neisser

MARCH 10, 2023

Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester , Olga Noha of SplitMetrics , and Marca Armstrong of Passport.

B2B 52

B2B Cross-Selling CMO Forrester 52

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Why we care. Read more here.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Oktopost

AUGUST 23, 2020

On this episode of Stuff You Should Know About Our Changed New World , Sarah Whipp , CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day , Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. Get the Message Right.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” Our customer wants us to know about them in order to be more of a curator for them. In May, he purchased and became CEO of online retailer Homethreads.

Curation 103

Curation Purchase Pricing Price 103

Marketing Insider Group

APRIL 17, 2023

Curated content keeps readers curious and eager to engage. By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Liveintent

JANUARY 27, 2021

Since the start of the pandemic, email subscriptions and engagement have skyrocketed , as people have grown hungrier for high-quality, curated information. As LiveIntent CMO, Kerel Cooper, said in a recent MarketingTrends podcast, “More people are waking up in the morning, grabbing a cup of coffee, and opening up their inbox.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

xiQ

JUNE 29, 2021

At the account level, xiQ’s AI powered B2B sales and marketing platform curates account news and the insights from contacts within each account to support both marketing and sales teams in their ABM initiatives. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

At the account level, xiQ’s AI powered B2B sales and marketing platform curates account news and the insights from contacts within each account to support both marketing and sales teams in their ABM initiatives. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

Thinkers360

APRIL 14, 2024

50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

SmartBug Media

AUGUST 16, 2023

So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. How to Curate a Vibrant, Remote-First Culture at Scale What’s it about? But it takes careful curation, time, and focus. 7, from 12:15-2:45 p.m.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. CMO at SharpSpring. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Passionate about #MNtech.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Marketing Insider Group

SEPTEMBER 20, 2021

By organizing precious member data into these digestible segments and personas, your membership team can begin to create targeted actionable techniques to curate and promote opportunities that will genuinely interest members and secure their participation. Personalize Communications.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

6sense

DECEMBER 10, 2021

We’ve just published an ebook from 6sense CMO Latané Conant that can help. Take a SoulCycle Class , and in it, Latané provides several must-know rules to successfully create and curate B2B communities. Are you looking for the right way to build a B2B community? It’s (rather awesomely) titled Want to Build a Successful B2B Community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. ABM “done right” requires three core skills: (i) account-level insight curation, (ii) account-level tailored messaging, and (iii) automated message delivery. McKesson versus United Healthcare).

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Liveintent

SEPTEMBER 20, 2021

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent. .

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Oktopost

SEPTEMBER 15, 2020

They are challenged daily on how to build, curate and maintain a brand. With no two days the same, we wanted to get inside of a CMO’s head for the day! Which is why we invited Sarah Whipp , CMO and Head of Go-To-Market Strategy, from Callsign to sit down with us to share a typical day in the life of a CMO.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

EveryoneSocial

SEPTEMBER 29, 2022

Just as other leaders and executives have experienced the CRO and CMO increasingly overlapping, the reality is that the future is here. . As Derek knows however, to make social worth the time of your engineers, you must prioritize two things: curation, and quality.

Ad Building 52

Ad Building Branding Brand Identity Curation 52

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. I hand-curated a list of 234 of the highest-ranking marketing executives at HealthTech companies and found the average to be 26.6 HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. That’s not marketing.

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62

6sense

DECEMBER 9, 2021

Here’s an example: I’m one of the leaders of a group for B2B CMOs, called CMO Coffee Talk, where we gather once a week to share our challenges, wins, and best practices. In CMO Coffee Talk, for instance, we survey members to decide which topics to cover each week. Prior to 6sense, she was the CMO and a sales leader at Appirio.

Class 62

Class Communities B2B Marketing Ad Building 62

B2BMarketing.net

MARCH 11, 2024

However, bringing it back to strategic alignment, the first question marketers should be asking (whether they’re a CMO or a marketing assistant) is: how is this driving growth for the business? With that can come pressure from the top to be seen in every possible channel and to have a say on any topic that seems relevant at that time.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Liveintent

MAY 3, 2021

LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy. This has, in part, driven a shift in the way we evaluate products and make purchase decisions. Here are some of the highlights. Keep the conversation going.

Newsletter 116

Newsletter Communities Branding Brand Identity 116

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

MARCH 31, 2015

For example, at a marketing leadership event a little over a year ago, ConAgra Foods chief marketing officer (CMO) Joan Chow publicly wondered “if in five to 10 years whether we should be called chief marketing offices anymore. Consumers don’t like to be marketed to. We should be thinking of ourselves as chief value officers. ”.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Martech Advisor

MARCH 3, 2020

In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. All-You-Can-Eat vs. Curated Dining Experiences. Quite simply, Disney+ represents a curated, premium brand experience. What gives?

Branding 72

Branding Brand Identity Curation Long Tail Marketing 72

ClickZ

APRIL 22, 2020

AI will be at the forefront of content curation (and perhaps even production) going forward. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Kaon

JULY 27, 2015

In many companies, the CEO expects the CMO to be the glue that holds all of the disparate organizations together, providing a consistent framework for customer- and market-focused strategy and decision-making.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. However, this is shifting as more brand marketing teams embrace immersive tactics.

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

Outgrow

AUGUST 9, 2021

We have curated thousands of templates catering to different industries for you to choose from. Since the time we have started on this route, it has helped us enhance the content, improve metrics like more clicks on CTAs, decreased bounce rate, and more sign-ups for our newsletters.” – Shakun Bansal, CMO, Mercer | Mettl.

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. The CMO’s Role: Representing The Market. Well, starting a Slack channel is easy, but it’s actually very hard to curate a community. I think everyone can agree this year has totally upended the marketing world.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62