Martech Advisor

MARCH 13, 2020

Develop Marketing Contingency Plans. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor. Ask them what they need and want, be open to online shopping and home deliveries, now more than ever. Learn More: A Marketer's Guide to Navigating the Era of the Digital Reflex in 2020. Prevent the Spread of Misinformation.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Martech Advisor

SEPTEMBER 25, 2019

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. After all, your ability to continue to provide for customers is entirely contingent upon your ability to sustain your business.

Merchandising 59

Merchandising Conversion Rate Conversion Ad Frequency 59

chiefmartech

MARCH 27, 2017

Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. For example, one CMO we spoke with effectively empowers individuals on her team to own functional areas and be on top of MarTech developments within their area. How easily could each solution be removed or replaced?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Adobe Experience Cloud Blog

AUGUST 5, 2011

Risk/contingency management. The CMO revolving door. Marketing Operations keeps the focus on stats that matter. Resource justification. Demonstrate the value of your programs and people; protect them from being axed in tough times. Marketing decisions can create exposure. Marketing Operations owns the plan to minimize the risk.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

FEBRUARY 9, 2017

According to a CMO magazine article on the topic, experiential marketing “is a mutually beneficial interaction between customer and brand in an authentically branded engagement.”. When you begin to plan your experience, do so with a partner in mind -- with a contingency plan, of course. What Is Experiential Marketing?

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Hubspot

JANUARY 12, 2012

Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging. This person should be accustomed to rolling up their sleeves 30% of the time to help out with blog posts, content offers, or resolving tough execution challenges. Hiring in this environment can be tricky.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

SpotMe Blog

NOVEMBER 3, 2022

As well as unexpected contingencies like additional staff or supplies. You could use a big part of that to make the experience unforgettable for attendees.” – Brudis Limar, CMO, Braindate #4 Put yourself in your audience’s shoes Participants don’t come to your events for the food and drink.

Template 52

Template Budget Programs Enterprise Management Resources 52

Single Grain

NOVEMBER 8, 2023

Tim Soulo, the CMO at Ahrefs , was quick to applaud LinkedIn’s approach. So the long-term potential of LinkedIn’s SEO strategy is contingent on the platform’s ability to strike a balance between consistent, incremental growth and making strategic, impactful moves. The result?

Linkedin 52

Linkedin SEO Marketing AI Marketing & Strategy 52

Navigate the Channel

AUGUST 14, 2023

If you’re a CMO or CEO, you may just want to know that more of-the-moment communication methods may not be as valuable as one of the oldest— email marketing, with an ROI of $36 for every $1 spent. We’ve all read and understand the significant volume and value that email marketing has to commerce, whether it’s B2B or B2C.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Open Rate 65

GrowPowerful

DECEMBER 1, 2022

As such, we’ve prepared a list of considerations and contingencies that we hope helps CEOs, investors and leaders alike figure out the tough stuff before it gets figured out for you. If you find yourself struggling with this process, try onboarding a Fractional CMO to provide a fresh perspective with an objective outlook.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I never lived in Texas, but I think it’s the best barbecue there is, all due respect to the North Carolina and Kansas City contingents. You can even ask Siri, Alexa and Google! What size account?”

Paid Search Agency 103

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 103

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?”

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Hubspot

JULY 2, 2020

The success of your marketing work is first and foremost contingent on your product. Whether you're a student just learning to understand everything that marketing entails or a CMO hoping to clearly convey the work that your team is doing to your fellow employees, the marketing mix framework is an essential tool to help you get the job done.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hubspot

APRIL 18, 2018

Nametag is yet to be confirmed (though Instagram did roll out a new "Focus" setting within its Stories service last week), and its launch could be contingent on the success of Page QR Codes. And Now: Dogs in Slow Motion. Okay, so this item isn't exactly hard-hitting news -- but it is adorable.

Twitter 70

Twitter Google Video Marketing Aggregators 70

Mass Analytics

MAY 25, 2023

report using the technique to drive decision making, according to the September 2022 edition of The CMO Survey by Deloitte and Duke University, a semiannual study of senior US marketing leaders. At MASS Analytics, we understand that each approach carries its own merits and costs, contingent upon your company’s strategy and needs.

Marketing Mix 98

Marketing Mix Paid Search Agency Work Management Advertising Agencies 98