Unbounce

JUNE 17, 2020

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Don’t go without letting us send you off with some sweet, sweet ebook landing page templates. ).

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. I compared the slide-in CTA vs. the static CTA at the bottom of each post and looked at three data points: Clickthrough rate (CTR) - What percentage of blog post visitors clicked each CTA?

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Should your template have a right aligned image, or left aligned? Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 31, 2012

Check out our free social media publishing schedule template. Purchase Photoshop for your team, ask a designer to host a short design tutorial, spruce up your PowerPoint skills, and download our 35 free email design templates -- or check out these awesome, free design tools -- if you're a marketer on a budget. Take advantage of them!

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 19, 2014

If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook. Just think, with a simple CTA update, you can significantly improve the conversion rate of posts that are already generating a ton of traffic month over month. Talk about low-hanging fruit!

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Unbounce

MAY 7, 2020

It’s also about the relevance of your popup to the page it appears on— and the experience that you’re guiding your visitor through. Make sure it complements the content on your page instead of competing with it. If you’re having a sale , direct them to related sale items with a clickthrough popup. Collect data.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. In this post, we'll be walking you through how to create a Text Ad.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 29, 2015

Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JANUARY 24, 2013

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, and you'll be able to identify deficiencies in your landing pages so you can optimize them to boost conversions. As a result, you’ll likely see conversion rates improve on their own.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. The conversion rate of the ad is (30/2000)*100.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Unbounce

SEPTEMBER 1, 2020

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel. Or an anonymous lurker from a known lead.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Delivra

NOVEMBER 15, 2018

Templates, images, and other add-ons – There is no shortage of ways you can customize your emails, so be sure to consider the related costs, too. Are you paying for templates? the clickthrough rate), and how many of these emails end in purchases. 6 conversions = $288,000. Conversions by segment.

ROI 82

ROI Email Marketing Paid Search Agency Work Management 82

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). Tweak your presentation to fix your conversion path, and reupload.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

MAY 18, 2023

Email marketing still has higher conversion rates than almost any other digital marketing channel. If you’re also running banner ads on your content, make sure they don’t crowd the page when viewed on a smaller screen. The best way to own your audience is to build an email list.

Tips 83

Tips Planning Paid Search Agency Advertising Agencies 83

Hubspot

MARCH 19, 2020

Rather than testing one template repeatedly for a few weeks, followed by another email format test, this testing phase quickly allows you to test two styles and pick a winning template on a limited schedule. Analyze the landing page you'll be linking to. For example, to download your offer.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

MAY 6, 2021

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Blog posts, guides, or templates that provide solutions to common customer problems. Just like the engagement stage, personalization is the key to conversion. Video demos to showcase the features of your product or service.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

OCTOBER 28, 2016

To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. So, yes -- you'll need to spend time creating a variety of offers you can put behind landing page forms that cater to people at different stages. You can learn more about smart CTAs here.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Outbrain

NOVEMBER 2, 2020

Just make sure that whatever app you use allows you to export clips in the dimensions you need for each platform and that its templates are created by professional designers. To keep churning out enough creative assets to run enough experiments, it helps to use the new generation of video creation apps that make it easy.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

Scoop.it

MARCH 17, 2020

This type of content can increase web traffic and social media shares , as well as generating leads with the highest conversion rates. . This way you can increase your social media reach and brand awareness, at the same time as raising conversion rates. Online courses.

Top of Funnel 59

Top of Funnel Promotion B2B Thought Leadership Sales Qualified Leads 59

Hubspot

JANUARY 3, 2013

ebook vs. webinar vs. kit vs. template, etc.) For example, we’ve found that on the HubSpot blog, our audience generally prefers CTAs for ebook or template downloads compared to those that promote registration for upcoming webinars. 6) Clickthrough & Conversion Rates. The format of your offer (e.g.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

AUGUST 9, 2013

This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. How do you make your offer exciting and enticing enough to get them to click through and visit your landing page?

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JUNE 17, 2015

My Attribution Report analysis was an attempt to determine which of our blog posts were the most influential in generating leads -- which posts got the most visitors to click on a call-to-action within the post and convert on the landing page it directed them to. The Playbook: Keyword-Based Conversion Rate Optimization.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

AUGUST 19, 2019

And so we absolutely needed to come up with some way to insert ourselves into that conversation.". Quantified the typical average results via clickthrough rates, conversion rates, and costs. Here are some great outreach templates to help get you started.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Test your email templates to see how they comes across in different mobile devices. Email & Analytics Integration.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

JANUARY 13, 2014

It even includes a template you can use to guide you through building your own personas. While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 11, 2014

Then, use this template to create your own buyer personas for your business. Use this free template as a guide to help you set your SMART goals. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we also created this free template. Learn how to create a thank-you page here.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

APRIL 21, 2014

Add calls-to-action to each of your blog posts so you can drive some of that blog traffic to your landing pages. Make sure each ad leads to a highly-optimized landing page with a high quality score to ensure a high ROI. For example, here''s a test I ran a few months ago on our thank-you pages (a.k.a.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

MARCH 6, 2023

Recognize consumer taste and preference: You can use traffic monitoring data to optimize your website according to your customers’ tastes and preferences in order to maximize conversion rates. Hence, you should check your web pages that have low clickthrough rates with a (free!)

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Vidyard

JULY 9, 2020

Landing Page Optimization 3.6.4 Get the Social Media Calendar Template. Start planning out your business' social media posts using this easy-to-use social calendar template. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Download Now.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

JULY 21, 2015

Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Vidyard

JULY 10, 2020

Landing Page Optimization 3.6.4 Get the Social Media Calendar Template Start planning out your business' social media posts using this easy-to-use social calendar template. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65