ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Add custom fields on landing pages and forms. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Sharpspring

AUGUST 10, 2021

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Sharpspring

JANUARY 28, 2020

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Hubspot

JANUARY 3, 2012

It's not that email open rate isn't important. No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR).

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Don’t worry though, we’re here to help.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Email open rates. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Outbrain

JANUARY 16, 2019

Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Incorporate a sense of urgency with time-sensitive phrases. When it comes to email marketing, A/B testing is your best friend. 1 Hook ‘Em with the Subject Line.

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Hubspot

JULY 2, 2014

For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page. Of the 60,000 website visitors, 60% entered through the homepage, 20% through the blog, and 20% through various other pages. Not too shabby. Why is that?

Design 28

Design Marketing Websites Landing Pages Click Rate 28

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

ConvertKit

DECEMBER 19, 2021

It just means it’s time to put some elbow grease into your marketing. If you have 1,000 people on your email list, you can start to predict what your book sales will look like based on your open rates, click-through rates, and past book or product purchasing rates. How to get started with email marketing.

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Optinmonster

APRIL 5, 2024

I’ll focus mostly on issues related to the checkout page itself. By the end, you’ll know the best ways to optimize your eCommerce checkout process so you can reduce your cart abandonment rate. Capturing email addresses makes it easier to nurture those leads through email marketing in the future.

Optimization 75

Optimization eCommerce Best Practices Urgency Marketing 75

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Optinmonster

MAY 14, 2020

But clever marketers know that FOMO extends to sales. By creating a sense of urgency around your product or promotion, people are more likely to take action and make a purchase. Finally, a flash sale can lead to a quick lift in transaction rates. Sell Off “Out of Season” Products. Make Money Quickly.

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. Conversion funnels help you lead consumers through the buying journey , to make sure they land exactly where you want them to. A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater).

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Convert

AUGUST 9, 2022

Your marketing colleagues are likely to be well-versed in the martech ecosystem, and it’s important to find out the needs of your team, as a whole. Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media. Figure Out Which Teams Will Be Using the A/B Testing Integrations.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Huptech Web

OCTOBER 20, 2023

You can grab your favorite deals at midnight with just a few clicks. Effective Marketing Strategies to make your Business stand out and How does Huptech Web contribute to driving e-commerce success? An omnichannel marketing approach ensures consistent customer experience across all these touchpoints.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Optinmonster

SEPTEMBER 5, 2022

As your email list grows, so will your conversion rates and revenue! This is why email marketing often has the highest ROI of all digital marketing strategies. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high. Click here to get started ?.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Sharpspring

SEPTEMBER 15, 2017

But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. Thou Shalt Develop an Email Marketing Strategy. Thou Shalt Divide and Conquer. Don’t be boring.

Email Marketing 68

Email Marketing Work Management Planning Marketing Automation Services 68

Mailmunch

JUNE 1, 2021

With the right image, you will increase the number of views of your mail while increasing clicks on your Call to Action. This guide will walk you through how to find the best images for your email marketing. How to Select Images for Your Email Marketing Campaigns. That trick is a simple way to boost clicks to your website.

CTR 52

CTR Copyright Click Rate Landing Pages 52

BenchmarkONE

SEPTEMBER 19, 2019

What is the most daunting task for you, as a marketer? Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. .

Email Campaigns 62

Email Campaigns Campaigns Template Urgency Marketing 62

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. After all, no one will click a moldy-looking email.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. Manicube: “ *Don’t Open This Email* ” 4. Digital Marketer: “ Is this you? ” Tory Burch: “ This.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. Click here to download it for free right now!

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Marketing teams have gotten more complicated in recent years.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Valasys

MAY 21, 2024

Email marketing can be a goldmine, generating a whopping $36 return on every dollar invested , according to industry data. These emails don’t just land in inboxes, they grab attention, spark interest, and ultimately drive customers to your website. We’ll give you six tips to boost engagement, clicks, and ultimately, sales.

Design 40

Design Tips Marketing Automation Services Budget Programs 40

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? What is the conversion rate of social media?

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Scoop.it

FEBRUARY 22, 2022

Once in a while, people make the sweeping declaration that “email marketing is dead,” yet no other marketing channel can compete with email in terms of Return on Investment (ROI). . Email marketing generates an impressive $36 for every $1 spent. Embrace personalization. Try power words. Source: Sleeknote.

Email Marketing 69

Email Marketing Tips Planning Work Management 69

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? Shoppers who purchase through email spend 183% more than customers who don’t receive email marketing campaigns. Plus, open rates and clickthrough rates on abandoned cart emails increase during the Black Friday weekend. Our first pick is Everlane.

Template 68

Template Examples Urgency Marketing Marketing Automation Services 68