Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

Delivra

JANUARY 2, 2019

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Click-through rate vs. click-to-open rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

The Forward Observer

MARCH 15, 2024

Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

Branding 186

Branding Brand Identity Work Management Marketing Management 186

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. He is also among the most sought-after international speakers on advertising and marketing. Douglas Burdett, host of The Marketing Book Podcast. Well, now there is.

Advertising Agencies 158

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 158

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. Command Them To Click. Guest post by Logan Strain. PrettyLink.”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

The Forward Observer

FEBRUARY 23, 2024

Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc. Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review? Don’t know how to leave an iTunes review?

Storytelling 174

Storytelling Consulting Marketing & Strategy Paid Search Agency 174

Conductor

MARCH 29, 2022

We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees. And the eCommerce industry added $219B in sales in 2020 alone.

eCommerce 115

eCommerce Paid Content Features Trends 115

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. The Importance of Email Personalization in Marketing. 6X higher transactional rates. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup is your marketing accelerator.

Startups 158

Startups Top of Funnel Marketing & Strategy Paid Search Agency 158

Envy

FEBRUARY 6, 2022

For example, metrics such as the click rate and click-through rate take into account all links in the email, not just the CTA alone. Here are just a few of the performance measurement gems CTAs offer us: The click rate for a CTA is based on clicks in relation to views for that CTA alone.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

Click Fraud 91

Click Fraud Paid Search Agency Features Ads 91

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Envy

DECEMBER 16, 2021

It uses all HubSpot email marketing best practices to advise you on how to improve your emails and your email sending reputation. To navigate to the tool, just click the “Marketing” tab, and then click “Email”. From there, click the “Health” tab. For a marketer, this information is digital gold.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Featured snippets often provide direct answers to user queries, increasing your website’s visibility and authority.

Marketing AI 161

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 161

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Exploding Topics is one of the top choices for marketers with search engine optimization in mind.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. You’re creating stories, reels, and posts, but are you truly getting the most out of this powerful marketing tool?

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Unique clicks.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Features 98

Martech

FEBRUARY 1, 2024

Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it. Dig deeper: Email marketing strategy: A marketer’s guide Why aren’t they used more? In your inbox. Business email address Subscribe Processing.

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. katairobi Click To Tweet. Click To Tweet.

Features 111

Features Examples Paid Search Agency Communities 111

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94