Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SmartBug Media

FEBRUARY 24, 2021

For example, consider the hyper-personalized “cart abandonment” emails you get after deciding you don’t need another pair of shoes, or the upsell/cross-sell emails you get after your favorite skincare product is delivered. Benefit #2: Email Tracking. percent click rate. percent click rate.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Your email shouldn’t include the end of the story.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. It encourages readers to click through and see what other people are talking about. I will cover several important metrics you should track if you want your curation strategy to succeed. Curated Content Hub.

Curation 82

Curation Click Rate Content Open Rate 82

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation typically consists of a series of pre-written emails issued to specific individuals when they take — or don’t take — a particular action. For example, a subscriber might receive an email after they sign up for your product’s seven-day free trial. Track engagement and responses. Click-through rate.

Automation 265

Automation Ad Building Digital Marketing Funnels Eye-Tracking 265

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Your email shouldn’t include the end of the story.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

MARCH 2, 2021

And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. And what’s the best way to improve your email campaigns? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Click Rate Percentage.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sprout Social

FEBRUARY 17, 2022

Businesses using email marketing: Building brand awareness. Increasing attendance rate for promoted events. Unfortunately, this means one person has to plan, write and monitor email campaigns. Email templates dictate the layout, design and quality of each email. click-thru rate.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

OCTOBER 30, 2023

Email addresses are typically uploaded by marketers as lists in the email service provider or database or automatically inserted through a form on a website. This includes opens and clicks on specific links within your email. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Litmus

NOVEMBER 16, 2021

Your email programs can provide valuable insights into what content people are engaging with, as well as when and where they’re engaging with your communications. Email is a great channel for message testing. Depending on where they’re viewing your emails, this impacts your entire customer journey. all on a mobile device.

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Vision6

APRIL 19, 2023

This can positively impact your brand image and reputation, leading to higher customer retention rates and increased advocacy. Year in review email Do you ever wonder what your most-streamed song or artist was on Spotify for the year? Set up a basic automation Automating your anniversary emails can save you time and effort.

Examples 98

Examples Loyalty Template Eye-Tracking 98

ClearVoice

JANUARY 8, 2024

Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. What is an email drip campaign? For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Some Top KPIs to Track.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Scoop.it

JANUARY 4, 2024

By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4 That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Not sure where to start?

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

BenchmarkONE

NOVEMBER 4, 2021

For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work. Avoid ridiculously low click and open rates by compiling your own mailing lists. Relying on Large Batch Email Campaigns.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Liveintent

DECEMBER 2, 2019

For brands and publishers, email is the new homepage – a consistent touchpoint for engagement and relationship-building. In fact, 89% of marketers say the email address is their most important piece of data. It’s a digital passport, allowing them to track and target audiences across devices and sites.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Sharpspring

SEPTEMBER 26, 2019

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. And right from the beginning, keep track of the key metrics and KPIs. . Email delivery rate.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Webbiquity

OCTOBER 29, 2019

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. .” But the magic of automation is what happens next.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Middle metrics note measures like conversion rate and bounce rate that show you the number of leads inching closer to client status. Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Outgrow

FEBRUARY 22, 2024

This can include visitors who have browsed your products or services, added items to their cart but did not complete the purchase, or even subscribed to your email list. By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. Same is with remarketing.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

This can include visitors who have browsed your products or services, added items to their cart but did not complete the purchase, or even subscribed to your email list. By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. Same is with remarketing.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. How likely your audience is to engage with each email.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. How likely your audience is to engage with each email.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

DealSignal

MAY 8, 2023

In track, we pour on the juice in the last 10 meters of a 100-meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. Table of Contents [Open] [Close] It’s go time. Use personalization and automation: Use personalization tools and automation software to customize your emails for each recipient.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers?

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Porch Group Media

OCTOBER 24, 2022

of brands say that email marketing is very critical to business success, compared to 78% in 2020. Litmus , 2021) 77% of marketers have seen an increase in email engagement over the last 12 months. ( Not Another State of Marketing , 2021) 50% of people buy from marketing emails at least once per month. billion by 2025.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Convince & Convert

JULY 24, 2015

While relevance is indeed in the eye of the beholder, that doesn’t mean it’s indescribable or immeasurable. Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. The links in your emails take them to the intended destination.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145