Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?”

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

SEPTEMBER 21, 2016

So the obvious question most marketers should be asking is, how do you keep these people engaged? On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With CRM retargeting you can market to customers from your database with display ads. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. However, these are the creative and logistical aspects of email marketing. Mobile clients typically show between 38 and 42 characters of a subject line. This is where optimization comes in. Email Campaign Best Practices.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

JULY 6, 2015

To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy. Banner ads are a great fit for advertisers who want something quick, easy and fairly inexpensive per click or impression.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 126

Newsletter Email Marketing Effectiveness Planning 126

Lead Liaison

JUNE 27, 2017

The main reason QuestSoft chose Lead Liaison for their marketing automation needs is because they provide everything from visitor tracking to marketing automation, and even a free CRM – all in one place. What’s even more noteworthy is the company’s increase in email open and clickthrough rates.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

Hubspot

JULY 16, 2018

Whether you're trying to connect with an executive, sell a prospect, or simply get a friend's attention, these subject lines influence whether or not those emails get opened -- so you don't want to send a terrible one. Click through the presentation below to uncover sales email subject line stats. Email Open Statistics.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. That represents a compound annual growth rate of 13.7% For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Click here to download!

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. Opens vs. Engagements (Clicks). Subject: Do I know what the email is about?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Optinmonster

APRIL 24, 2023

Did you know that a well-written confirmation email can boost your conversion rates and customer retention? Marketing or promotional emails may go to potential customers who haven’t purchased or taken any action besides subscribing. They’re an essential part of any winning email marketing strategy. It’s true!

Template 72

Template Work Management Practices Examples 72

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Optinmonster

DECEMBER 30, 2019

Marketing plan. Mobile-First Marketing. While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. 61% of US consumers use their mobile device in stores to compare pricing. Conversion strategy. Let’s dive in!

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Litmus

JUNE 18, 2019

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. So of course, measuring your clickthrough rate becomes less important. You’ll need to look at other metrics to determine success, like read time, forward-to-open rate, and more.

Newsletter 69

Newsletter Webinar Metrics Curation Work Management 69

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

AUGUST 9, 2013

As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) How do you compel your readers to open your email when they have 17 others sitting in their inbox?

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JUNE 23, 2014

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. During the same period webmail opens decreased 10% and now account for 27% of opens.

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Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

OCTOBER 22, 2014

There were a lot -- and I mean, a lot -- of people who wanted to attend Matt''s session on email marketing hacks at INBOUND14. 13 Email Marketing Hacks. It''s a mistake to think that defining and implementing a process in your email marketing slows you down. 4) Short subject lines increase open rates.

Response Rate 28

Response Rate Email Marketing Clickthrough Click Rate 28

Hubspot

APRIL 26, 2016

This untapped audience, if you can reach them without trivializing their concerns, is a massive opportunity for marketers. With a few simple tweaks to your marketing strategy, you’ll be able to target an audience few others are reaching currently. Newsletters also boast some of the best click-through numbers on the web.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Atomic Reach

APRIL 12, 2019

For many, digital marketing trends can feel like “a flavour of the week” event. From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. Demographic Email Marketing Data. Email Marketing ROI. Source ).

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

BOP Design

APRIL 12, 2021

So how do you get your open rates to translate to conversions? It takes additional design considerations to create effective B2B email marketing campaigns. Email marketing click-throughs depend on design as much as content. Read more: B2B email marketing and lead nurturing tips. Mobile Sizing Variation.

Email Marketing 120

Email Marketing Design B2B Marketing Conversion 120

PureB2B

MARCH 28, 2016

Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. You’re Not Mobile-Optimized.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

Although email marketing has been around for quite some time now, it still proves to be a very effective content marketing strategy. Whether it’s in the form of a whitepaper, video, webinar or infographic, fantastic content is the lifeblood of any great email marketing campaign. You’re Not Mobile-Optimized.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Single Grain

MARCH 6, 2023

This data shows you how well your website is performing, how much potential revenue you’re missing out on, and whether or not your marketing efforts are paying off. Get My Free Marketing Plan How Is Website Traffic Monitored? Average Engagement Rate : Engagement rate is the percentage of engaged sessions to total sessions.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

LEADership

OCTOBER 14, 2016

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. Still not convinced that email marketing is the way to go? Key Stats on Email Marketing: 1.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Convince & Convert

MARCH 6, 2024

Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. Today, Videos account for 82% of All Website Traffic Given how the medium has skyrocketed in popularity over the last few years, the future of video content as a marketing tool looks promising.

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Stats Marketing Budget Video Marketing Marketing & Strategy 190

Hubspot

SEPTEMBER 23, 2013

So as marketer, you''ve got a lot to compete with. With a compelling, can''t-help-but-click-on-this subject line. Here are a few guidelines to ensure your subject lines entice your readers to click. Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65