Campaign tracking in GA4: How to ensure your links are properly tagged
Martech
FEBRUARY 1, 2023
In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. While GA4 hasn’t changed or added new UTM parameters, they have become stricter about the values they accept. we need to concentrate on all the other ones.
Let's personalize your content