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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. While GA4 hasn’t changed or added new UTM parameters, they have become stricter about the values they accept. we need to concentrate on all the other ones.

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Hashtags on YouTube start with a # symbol followed by tags (or words) added to video titles and descriptions. Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise.

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Integral Ad Science acquires AI-powered video classification company Context

Martech

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. Why we care. Read next: 2022 Predictions: CTV and cross-channel advertising.

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New versions of ChatGPT and other AI martech releases this week

Martech

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. She hasn’t used “dot-com” since.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. First, I saw some ads of an e-shop on my phone on Facebook and TikTok during the day. Attribution models can be classified in two groups. Bart: And what about the role of Experiments in this framework?

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

The best way to quantify content ROI is through demand generation and sales. It’s pretty plain because no bells and whistles have been added to liven it up yet…. Because at the end of the day, content contributes to outbound marketing, which indirectly impacts demand generation goals. Content is like a piece of furniture.

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