The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Oktopost

NOVEMBER 16, 2022

Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

JUNE 21, 2021

For example, a few of my so-called millennial traits include: growing up watching VHS tapes, going to movie stores with my dad, doing the Macarena in gym class, using my home phone to call my friends, having intense poke wars on Facebook and playing Webkinz for hours on end. Read More: Nimble & Authentic Social Media Marketing ].

Social Media 110

Social Media Generation Media Transparency 110

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. There’s more than one way to post on social.

Paid Content 140

Paid Content Social Media Campaigns Media 140

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Sprout Social

MAY 9, 2022

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Retweets and responses.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. Why video marketing should not be ignored.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Metadata

FEBRUARY 5, 2024

Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

AUGUST 24, 2018

I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. So video has been a great tool for reaching this market. From then on, I decided to pursue a career in sales.

Video Marketing 78

Video Marketing Viral Marketing Trade Show Outreach 78

Magisto

MARCH 19, 2020

For the time being, video gives us plenty of opportunities to connect – whether it’s by creating and sending each other videos, having video calls, or sharing our screen with others. Create a video from this list to send to your loved ones now. Host a live video to teach people something new. Celebrate Local.

Video Marketing 98

Video Marketing Communities Youtube Class 98

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday 13) Typito - Typito is a web based drag-and-drop tool to create engaging videos with beautiful typography, images and brand layouts. Think of Canva for videos.

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Martech

JANUARY 19, 2023

This is a timely article, especially since ChatGPT went viral. Transcribing videos Video captions are huge in today’s world — just look at any TikTok video. You can do it after the video is recorded or even in real time. In this article, though, I want to explore the role AI can have in marketing.

Marketing AI 133

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 133

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way. No content strategy.

Social Media 96

Social Media Social Marketing Media Planning 96

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Typito - Typito is a web based drag-and-drop tool to create engaging videos with beautiful typography, images and brand layouts. Think of Canva for videos.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We In December 2020, a car salesman named Durell Smylie, who goes by Relly B on social media, recorded himself comically stepping out of the trunk of an SUV. Appropriation.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Typito - Typito is a web based drag-and-drop tool to create engaging videos with beautiful typography, images and brand layouts. Think of Canva for videos.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Sprout Social

AUGUST 10, 2022

Video game maker, CD Projekt Red, suffered an embarrassing PR crisis in 2020 when there were significant recalls of its Cyberpunk 2077 game due to bugs. Once the game was cleaned up, CD Projekt Red enlisted social media influencers to bring fresh brand awareness of the improved product. WOAH NEW #CYBERPUNK 2077 SCREENSHOT!

PR 130

PR Work Management Paid Search Agency Planning 130

Sprout Social

JULY 18, 2022

billion views, with some individual videos reaching upwards of 100 thousand likes. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. What is BookTok ? On TikTok, #BookTok has over 61.9 penguinrandomhouse.

Brand Identity 108

Brand Identity Branding Work Management Landing Pages 108

ClearVoice

NOVEMBER 3, 2020

After releasing a 30-second holiday spot they thought would resonate with customers, high-end brand Peloton went viral for the wrong reasons in late 2019, taking a ton of heat for a commercial deemed “sexist” by many. Just keep in mind that when something’s trending in the media, the window for success is short.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Recently, after temporarily closing all Planet Fitness branches and pausing gym membership fees, Planet Fitness began offering free virtual "work-in" classes and online training.

Service 101

Service Brand Identity Branding Budget Programs 101

Hubspot

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Sprout Social

MAY 18, 2020

While many businesses have closed their physical doors to the public, there’s one door that remains open: social media. Solutions Engineer, Jill Florence , led us through a master class to explore how social listening can help brands adapt to today’s climate, measure success and respond to their audiences with agility. SproutSessions.

Social Marketing 101

Social Marketing Work Management Marketing Management Planning 101

BenchmarkONE

JANUARY 5, 2022

Did you know that more than 90% of consumers increased their online video consumption in 2020? And nine out of ten of them want to see more videos from brands and businesses. Video content plays an important role in marketing these days, and if you’re not creating it, you’re missing out on excellent marketing potential.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Marketing Insider Group

JUNE 18, 2015

Are you helping your customers feed your small business’s bottom line with the right social media and content marketing strategy? Research Indicates Customers Talk ‘Social Media’ Better Than Small Businesses. And this child or college student is challenges mapping strategy with best-practice social media and content use.

Content 100

Content Small Business Marketing Social Media Opt-out 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Effective Marketer

JULY 23, 2010

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old typewriters and you had to press each key really hard. And then something happened.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Bannerflow

APRIL 15, 2021

Building a strong identity for your brand, utilising great content (not just blogging, but video, podcasting and more) plus the marketing of your services or products can contribute to being creative. Does your website utilise creative elements such as video, eye-catching design or even reviews? Social media marketing.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98