Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

Zoominfo

JUNE 25, 2021

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) This KPI helps your sales team customize strategies to increase demand in areas where it’s lower. Customer acquisition cost tracks the amount it costs your company to acquire a new customer. Business Development.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Martech Advisor

DECEMBER 6, 2019

Customer service is defined as the interaction between a customer and a representative of the organization. This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. What is Customer Service? 7 Common Types of Customer Service.

Customer Satisfaction 91

Customer Satisfaction Lead Ranking Service Practices 91

CMSWire

JULY 3, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. CX culture only takes root when senior leaders consistently model customer-first behavior and connect CX to business outcomes. We've got you covered.

Sitefinity 80

Sitefinity Enterprise Management Lead Ranking Digital Experience Platform 80

Unbound B2B

MARCH 26, 2025

Customer retention metrics are the top priority for B2B leaders in 2025. As market conditions become tougher and customer acquisition cost (CAC) climbs higher, it has become essential to keep current customer relationships strong in order to achieve lasting revenue expansion.

Churn Rate 40

Churn Rate Paid Search Agency Customer Satisfaction B2B 40

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Answer The top five metrics to track with a CJO tool are: 1.

Lead Ranking 109

Lead Ranking Allocation Churn Rate Lead Scoring 109

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Word of Mouth 132

Word of Mouth Budget Programs Churn Rate Touchpoints 132

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 145

Marketing AI Marketing & Strategy Lead Ranking Lead Scoring 145

Orange Owl Blog

DECEMBER 28, 2024

Effective measurement ensures that your marketing efforts align with your business objectives, whether its lead generation, customer acquisition, or brand awareness. Enhancing Customer Journeys : Personalizing strategies to meet the specific needs of B2B buyers. Optimizing Campaigns : Identifying areas for improvement in real-time.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Sprout Social

SEPTEMBER 20, 2023

Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and have endless product options. Competition has become increasingly stiff, and only brands focusing on building customer relationships and a loyal following are poised for long-term success.

Lead Ranking 135

Lead Ranking Lead Scoring Customer Satisfaction Paid Search Agency 135

Salesforce Marketing Cloud

MAY 12, 2025

In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins. By doing so, they’re more likely to inspire customer loyalty, repeat sales and future viability. Learn how Revenue Cloud can help.

Enterprise Management 59

Enterprise Management Cross-Selling Work Management Marketing Management 59

Valasys

SEPTEMBER 20, 2024

In the highly competitive tech hubs like San Francisco and New York, the most successful SaaS leaders aren’t searching for basic solutions—they’re looking for advanced, proven strategies that truly impact customer retention, lead generation, and brand visibility. Optimizing CAC involves ensuring a favorable LTV to CAC ratio, typically 3:1.

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40

Sharpspring

NOVEMBER 22, 2022

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. Thus, you must assess your business’s ability to deliver customer success and satisfaction and nurture leads more sustainably. Customer Spending Metrics to Watch. Customer Lifetime Value (CLV).

Lead Ranking 82

Lead Ranking Ideal Customer Profiles Lead Scoring Customer Satisfaction 82

Salesforce Marketing Cloud

APRIL 2, 2025

When you enable product-led sales and incorporate this approach into your sales strategy guide , companies can acquire customers by letting the product or service drive engagement. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric.

Sales Management 86

Sales Management Lead Ranking Product Top of Funnel 86

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM applications can be used for more than just the recording of customer touch points. In today’s business world, the customer truly is king, and they have more buying power than ever.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Scoop.it

NOVEMBER 2, 2023

For digital marketers, it is the key to understanding how their customers think, act, and interact with brands. We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently.

Work Management 110

Work Management Marketing Management Buyer Personas Budget Programs 110

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Paid Content Cost Lead Ranking 116

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Salesforce Marketing Cloud

MAY 2, 2022

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. Use customer success to define your business success.

Enterprise Management 94

Enterprise Management SMB Work Management Business 94

Salesforce Marketing Cloud

JANUARY 14, 2022

And your brand’s return on experience (ROX) is a necessary data indicator that tracks brand growth, customer engagement, and profitability. It can include quantitative values like customer lifetime value and churn, and more granular digital metrics, including pageviews. The lower your churn rate, the better.

Lead Ranking 98

Lead Ranking Lead Scoring Clickthrough Customer Satisfaction 98

Zoominfo

JUNE 25, 2021

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) This KPI helps your sales team customize strategies to increase demand in areas where it’s lower. Customer acquisition cost tracks the amount it costs your company to acquire a new customer.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 115

Cross-Selling Work Management Marketing Management Lead Ranking 115

Rev

OCTOBER 25, 2023

This combination enables RevOps teams to effectively communicate how their work drives revenue growth, operational efficiency and customer success—ultimately solidifying their role as a valuable strategic function within the organization. 2 Revenue retention Retaining existing customers is crucial for long-term success.

Allocation 78

Allocation Churn Rate Lead Ranking Lead Scoring 78

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Average lifetime value (LTV) of user or customer. Customer acquisition cost (CAC). Retention rate of partner customers. Average cross-sell and upsell rate of partner customers.

Cost per Acquisition 101

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 101

B2BMarketing.net

DECEMBER 10, 2024

An elevated customer experience (CX) is no longer just a “nice-to-have” its essential for business growth and long-term success. Lets unpack the fundamentals of B2B customer experience and explore actionable strategies for improvement. But what exactly is CX and how can you effectively measure and enhance it?

Peer-to-peer 59

Peer-to-peer Churn Rate Marketing Automation Services Tips 59

Televerde

JULY 16, 2024

Data is the new currency in modern business, and when it comes to delivering customer experiences that win, it’s a critical asset. This guide will explore how to master data analytics specifically to attain customer experience excellence, serving as an effective competitive differentiator and facilitator of customer loyalty and retention.

Analytics 69

Analytics Customer Satisfaction Lead Ranking Lead Scoring 69

Zoominfo

AUGUST 18, 2021

There are more touchpoints per closed-won deal. Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. That’s all the more important during this tumultuous post-pandemic period.

Rules 130

Rules Sales Qualified Leads Lead Ranking Lead Scoring 130

Outreach

MAY 14, 2021

From social ads to sales emails to cold calls and more, companies constantly bombard customers with promotional messaging that promises to solve all their problems with the perfect product or service. But a targeted customer experience cuts through the noise to give your company a competitive edge. What are Customer Experience Metrics?

Churn Rate 71

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 71

Single Grain

JANUARY 6, 2020

Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. What Is SaaS?

Work Management 103

Work Management Marketing Management Marketing AI Trends 103

Sana Commerce

AUGUST 21, 2023

An improved customer experience (CX) is closely linked with increased revenue as well as other advantages. Yet B2B customer experience still lags behind B2C. Are you looking for ways to improve your B2B customer experience and tap into the many business benefits that come with it? This behavior extends to B2B buyers, too.

B2B 98

B2B Marketing Automation Services Transparency Customer Satisfaction 98

Rev

JUNE 28, 2023

When companies wait to put customer retention strategies into action until after churn becomes an issue, they essentially write the script for their own demise. Almost as quickly as they skyrocketed in popularity, they lost their customers and fell well behind their competitors. Think of your last lost customer.

Customer Satisfaction 78

Customer Satisfaction Lead Ranking Lead Scoring Loyalty 78

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

Sales Management 40

Sales Management Ideal Customer Profiles Marketing Automation Services Marketing AI 40

Salesforce Marketing Cloud

DECEMBER 19, 2023

The phrase “customer experience” gets thrown around a lot these days. The concept is tough to define because it includes so many different aspects of the customer journey from the contact center to the field — and beyond. But this much is clear: customer experience can’t be ignored. Why is customer experience important?

Work Management 69

Work Management Marketing Management Customer Satisfaction Lead Ranking 69

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Work Management 82

Work Management Marketing Management Paid Search Agency Webinar Metrics 82

Marketri

SEPTEMBER 22, 2023

They’ve engaged enough with your marketing and your content that it’s probably time for a touchpoint from your sales team or they’ve requested a demonstration of your product. Using A/B testing is a great way to continually optimize conversions and keep that rate trending up. You also want to attract them cost-efficiently.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Zoominfo

AUGUST 18, 2021

There are more touchpoints per closed-won deal. The reason this conventional sales wisdom doesn’t apply as much to SaaS selling is due to the relative expertise of your customers. Does it lead to a greater reduction in churn rate than Competitor B ‘s product? Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Ranking Lead Scoring 100