How B2B Businesses Can Develop Content for Link Building

Marketing Insider Group

B2B marketers need to be savvier in developing a link building and content developing strategy. As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. What is Link Building?

B2B Link Building Strategies That Really Work

KoMarketing Associates

Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work. Developing quality content for earning links.


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77 Link Building Strategies for SEO in 2021

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. Link building strategies is as much an art as it is a science, and there are dozens of different ways to approach it.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert


Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. But this isn't always the case," Nica reveals. Link Building

Here’s How Your Content Team Should Do Link Building Email Outreach 


People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. And some just believe you should pay your way through and buy link placements on websites that make money by selling these. .

How to Use Guest Blogging for High-Quality Link-Building


Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. Use Custom Images & Embed Videos in Your Blog.

Should You Be Using a Private Blog Network (PBN) for Link Building ?

PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort? Use a diversity of links.

34 Inbound Link Building Strategies to Help Your Site Rank Higher


There’s no question that building great inbound links to your site is hard work. Although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Read on to see how to use these link building ideas in your SEO strategy.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. That is not the case.

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority


Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. But what is a link, exactly? What are links?

Top 10 Link-Building Strategies for B2B Marketing in 2020


B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”.

SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

Due to this evolution, succeeding in SEO has become less about being familiar with optimization tactics and strategies, and more about being customizing a strategy that takes advantage of your business’s own unique strengths and weaknesses. Link build through thought leadership.

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9 Link Building Email Outreach Templates That Actually Work


I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Inbound links back to your website play an important role in achieving your inbound marketing goals. I would know -- I worked very hard to earn inbound links for a long time. What Is Link Building?

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

Here's a simple definition : Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. Conversion to paid customers.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Interestingly, Amazon generates 57% of it sales from long-tail keywords: If you follow Amazon's example and target long-tail keywords, that will help you optimize your website for the most motivated customers, resulting in maximum conversions. There are fewer pages competing for long-tail keywords and as such your webpage will easily rank on top if it has user-intent-focused unique content and the page is able to acquire a few quality links. This case study is really worth reading.

How Long Does It Really Take to Rank on Google?

Single Grain

The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly. Link farms, keyword stuffing and footer links all worked and SEO was pretty much easy in those days. But if you don't have that, in most cases you need to wait about a year plus.

The Only 4 Roles Your SEO Team Needs

Single Grain

So how are you supposed to handle everything from on-page optimization to link building and content creation? But building a team is often easier said than done. Ultimate Guide to Building a World Class Team. Say, for example, you’ve decided to run a broken link-building campaign. But it’s the SEO tactician who's actually out there, emailing websites to ask them to update their broken links with a suggested resource. Building Your SEO Team.

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. Frequently published content. Link building. Internal link scheme.

11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2019


That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. As an SEO strategist specifically focusing on link building at HubSpot, I'm no stranger to the challenge of finding high-quality sources that will link back to your site. That's when you can send them a quick note, asking for a proper link attribution.

Local SEO: how to attract more local customers in 2020


If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Moreover, 28% make a purchase and become customers. Below these results, the mechanism displays the organic links as in any other search. Encourage customer evaluation.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. Yo, can we get a link?”

How to Maximize Customer Lifetime Value in Digital Marketing

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability.

Customer Acquisition Cost: How to Both Calculate & Improve CAC

And while plenty of successful companies used this method to build the foundation for highly successful campaigns, it was an extremely “hit or miss” approach. One of the favorite measurements is something called Customer Acquisition Cost , or CAC. What is Customer Acquisition Cost?

The 7 Most Important Ranking Factors in 2019

Single Grain

Check out our video 6 Ways to Exponentially Increase Traffic to Your Content : Dive Deeper: [Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. In fact, a study done by Moz showed that having a large number of brand queries is even more important than DA or links: Dive Deeper: Targeting Branded vs. SEO Keywords: Which Should You Focus On? Build Relationships (Links).

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5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). 4) Create and Publish Informative Content.

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

More than 100,000 customers now use its service. Lesson 1: Focus on target customers’ needs and create products to solve their problems Lesson 2: Use Pinterest as a discovery engine to reach millions of potential customers each month Lesson 3: Create a simple-to-navigate website and tell an engaging story to generate backlinks Lesson 4: Use paid social to drive traffic to campaign-specific landing pages Lesson 5: Build trust with new audiences through partnerships.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post


The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. We needed a lower cost solution to bringing in new customers. A Mission Week Case Study. Resource Link Building.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020


We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889. The Rules of Link Building.

The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.

Using Video to Improve Your CRO and Customer Relations

Directive Agency

They clicked on your ad already – a campaign you’ve worked hard on and paid money to optimize all in order to convert those stingy, little fingers into clicking on your link. What’s good about this seeming multiplicity of choice, is that you can customize your videos in both form and content to better fit your conversion campaign goals. There are some nuances to making a strong customer testimonial video, however. With live link videos.

What is a Link Exchange? Are Link Exchanges Safe for SEO in 2021?

If you’re new to the world of link building or just haven’t tried this particular practice yet, then this is a perfectly valid question that may come to mind. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building.

How We Went Viral: Promoting Content with Influencers, Ads & PR


In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. The results including traffic, shares and links (with screenshots).

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Before reading on, check out this short video we made called How to Make a Sales Funnel that Converts Loyal Customers which shows you how to create an e-mail sales funnel in an automated sequence: If you want your business’ sales process to run as efficiently as possible, you absolutely must get your marketing funnel – the process of converting a visitor or browser into a paying customer – right. Step by Step Guide: How to Build a High Quality Marketing Funnel. link).

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development.

Reasons to Diversify Your Link Portfolio

What Does it Mean to Diversify Your Link Portfolio? + How to Diversify Your Link Portfolio. Link building is part science and part art. Link building also has a creative side to it. In many ways, link building is a lot like investing in the stock market.

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5 Must-Haves When Hiring a B2B SEO Agency

KoMarketing Associates

In my last post , I looked at what businesses need to do to build a strong partnership with their agency. Case in point; when I was in-house, I worked with an agency for a couple of months. Custom Program Planning. Customer Testimonials.

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How to Start a Blog – An SEO Guide for Starting & Growing a Blog

Anyone anywhere can launch a blog, write words, and publish them in a highly-accessible manner. A blog provides an excellent avenue for enhancing the credibility of your business, generating a search presence, and nurturing website visitors into paying customers. To Build Your Network.

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