Act-On

JUNE 13, 2024

Multichannel marketing is frequently used for new customer acquisition but is often overlooked as a strategy to increase customer retention. So, if you’re looking to boost retention efforts, cross-sells, and upsells, we’ve shared our favorite multichannel marketing customer retention strategies to jump-start your efforts.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” Take the journey a step further with our webinar on managing leads from pipeline to conversion.

Lead Ranking 175

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 175

SmartBug Media

JULY 11, 2024

That’s not to say that technology doesn’t play a valuable role in a comprehensive trade show lead capture strategy; digital tools, including the right lead capture system, are essential for adding qualified leads to your sales pipeline. Read the full case study to get the whole story.

Trade Show 64

Trade Show Lead Capture Hubspot Work Management 64

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Binary Demand

MAY 27, 2024

This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion. In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing?

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email.

Marketing Funnels 107

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 107

Sage Marketing

JULY 18, 2024

Content Strategy HubSpot’s content strategy tools are designed to enhance your SEO efforts. As SEO has evolved, so has the need for advanced strategies that go beyond simple keyword usage. This feature helps you engage visitors and convert them into leads, effectively bringing them into your sales funnel.

Hubspot 52

Hubspot Ideal Customer Profiles ROI CMS Development 52

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. So if that’s the overarching strategy, what are the tactics that can get you there? We’ll return to several of the strategies cited in this chart shortly. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them.

Account Based Marketing 109

Account Based Marketing ABM Webinar Metrics Effectiveness 109

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Lusha

JULY 21, 2024

It also discusses nurturing strategies and tracking tools and the transition of leads to sales. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Later, they click on a retargeting ad and return to the website.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Inbox Insight

OCTOBER 19, 2023

While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them. Social media posts and ads should be regular and engaging.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Walker Sands

JUNE 27, 2024

For B2B marketers, industry expertise is growing increasingly important for engaging and converting target audiences. So, a key component of effective demand generation strategies involves tailoring initiatives to the industry rather than simply adhering to generic B2B best practices. What content are they serving in their ads?

Demand Generation Agencies 40

Demand Generation Agencies Paid Content Demand Generation Sales Management 40

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. Growth Hacking Funnel.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Contently

MAY 26, 2020

After all, if our search ads work that way, shouldn’t content work that way too? But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. The best place to start is at the upper half of the funnel, where you can map how your audience turns into sales-ready leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

SalesIntel

JUNE 18, 2024

In this article, we’ll cover the basics of intent data – what it is, where it comes from, and how to leverage it to rapidly improve your ABM strategy. Watch the webinar here: ABM Mastery: Enhancing Your Campaign Strategy with Trigger Stacking What is Intent Data?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 40

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. 75% now use more sources for research. As per Deloitte , B2B buyers exhibit diverse digital behaviors.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Webinars can nudge prospects into decision mode, too.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Sharing relevant data points and case studies. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

New North

JULY 25, 2024

ABM for B2B isn’t just a passing trend — it’s a proven strategy that aligns sales and marketing efforts to deliver personalized experiences to key decision-makers. In this article, you’ll learn everything you need to know about account-based marketing strategies and whether it could work for your marketing efforts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Televerde

JUNE 19, 2024

If you want to consistently attract, engage, and nurture high potential prospects, you need a holistic demand generation strategy. Demand generation leverages a blend of modern marketing tactics—content, SEO, targeted ads, social media, email, and more—to build interest and guide potential clients seamlessly through their buyer journey.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 52

Optinmonster

NOVEMBER 1, 2023

Call to Action Now that you’ve confirmed their successful action (and you’ve explained what will happen next), it’s time to take your thank you page to the next level by adding in a call to action (CTA). You can also nurture your leads by asking them to register for a webinar or an event.

Examples 73

Examples Webinar Metrics Marketing & Strategy Landing Pages 73

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 54

Course Webinar Metrics Top of Funnel Advertising Funnels 54

Only B2B

SEPTEMBER 27, 2022

In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. The following six cutting-edge B&B marketing strategies can be used to produce higher-quality leads: 1. Must Read: 6 B2B Lead Generation Strategies to follow in 2022.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62