Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Thats not a hypothesis. This time the test won.

Webinar Metrics 109

Webinar Metrics CTR Case Studies Case Study 109

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. The question is, how? Content created by nobodies.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Customers appreciate, and in some cases, have a high demand for content personalization. Executing personalization strategies can have a significant impact on conversions and revenue. Quick Takeaways.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Pain points If a lead’s behavior (e.g., Processing.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 118

Marketing Insider Group

MARCH 17, 2025

The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. ” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Isn’t that nice?

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 133

Sales Qualified Leads Case Studies Content Case Study 133

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

Martech

DECEMBER 23, 2024

Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Here are a few types of articles that would catch my attention in a cold email: 1. What are the three top kinds of content for this audience the emails should link to?

CMS Development 106

CMS Development Industry CMS B2B Thought Leadership B2B 106

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

The Point

APRIL 4, 2024

As ever, a mix of gated and ungated content is always the best strategy. One exception to this: on-demand Webinars. Interestingly, three formats were deemed most likely to be associated with a buying decision within 12 months: playbooks, case studies, and trend reports. of all demand.

Trends 293

Trends B2B Thought Leadership B2B Content 293

sagefrog

FEBRUARY 3, 2025

An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Oktopost

NOVEMBER 27, 2024

As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions. The goal is to rank for terms that show clear intent to purchase or engage.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Addressing Pain Points: Break down complex topics like market volatility and investment risk, offering clear strategies to help clients navigate fluctuations confidently.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Martech

AUGUST 19, 2024

What type of ABM targeting strategy is best for a small marketing team? Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging. It often requires significant resources for effective execution.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Only B2B

OCTOBER 9, 2024

Unlike general leads, MQLs interact with your marketing efforts in a meaningful way, such as clicking on an ad , filling out a form , or attending a webinar. Interest in Solutions : They show interest by visiting product pages or attending webinars. Several strategies can be used to pinpoint and evaluate MQLs effectively.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Marketing Insider Group

APRIL 4, 2023

One study reports that inbound marketing motivates 90% of clicks. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples. So what are you waiting for?

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Act-On

DECEMBER 17, 2024

Their strategies often involve attracting your customers and luring away business. Make sure the marketing youre putting in front of your audience is consistent, related to your other efforts, and speaks in the same voice and visual language, says Trevan. He believes this strategy has a greater impact than most marketers realize.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 279

Social Media Work Management Webinar Metrics Social Marketing 279

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. Spoiler alert: they are. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Zoominfo

FEBRUARY 7, 2025

To succeed, B2B leaders must flip the power dynamic back, reclaiming control through smarter strategies driven by data, signals, and their own use of AI. Instead, GTM strategies must adapt to unique, nonlinear buyer journeys for each stakeholder. Linear models cant keep up, but AI seamlessly updates targeting strategies in real time.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Launch Marketing

SEPTEMBER 4, 2024

When thinking about your video marketing strategy , consider the buyer’s journey as this will help move prospects through the sales funnel. Industry Webinars Industry webinars are another approach that can help your team obtain quality leads. Another great thing about webinars is that they are lead generation engines.

Sales Qualified Leads 84

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 84

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Webinars : Online presentations or demos presented to an audience of registered attendees. Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

FunnelEnvy

DECEMBER 23, 2024

This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. At this stage, the focus is on generating awareness and interest through strategies like content marketing, social media outreach, and targeted advertising. Offer a mix of blog posts, whitepapers, and case studies to appeal to different preferences.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Launch Marketing

MARCH 5, 2025

But what content should you create and distribute to reach your audience, make an impact and generate conversions? Check out these content marketing examples coupled with expert strategy tips to elevate your content game. Blogs Having a content strategy without blogs is like having a smore without a marshmallow; it wouldnt be the same!

Examples 70

Examples B2B Thought Leadership Content Marketing Case Studies 70

Marketing Insider Group

OCTOBER 18, 2021

You can optimize your content strategy for customer acquisition by creating content for every stage of the buyer journey. Research has found that 81% of consumers cite brand trust as an important factor in their buying decisions. Your blog is the foundation of your content marketing strategy. Let’s get started. Quick Takeaways.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. With these compelling benefits, a strong customer retention strategy needs to sit at the very core of your business plan.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Marketing Insider Group

SEPTEMBER 28, 2020

Within these content silos are several other sub-categories including topics such as leadership, productivity, company culture, strategy, cash flow, and marketing & sales. Content such as “New Study Finds More Than Half of U.S. Microsoft “Stories”. Storytelling is one of the cornerstones of successful content marketing.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362