Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Buzz Marketing for Technology

JUNE 28, 2008

Best Practices. Case Studies. Intranet 2.0. Best Practices. Best Practices. Case Studies. Intranet 2.0. Intranet Blog. About Us / Contact Us. Applications. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Multimedia.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly University Partners. Plus, did you know we produce a newsletter every other week? startup” look.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JUNE 27, 2008

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 A practical guide to improving productivity and collaboration in your organization. supply chain. technology trends. The Science of Spectroscopy. Trent Reznor.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. capturing practice. case studies. Communities of practice. good practice. learning 2.0. Grainne Conole Professor of e-learning The Open University University website. Blog Search. Pages About me… Downloads.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 socialmedia. socialcomputing. enterprise2.0.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 8-10, Social Media Strategies Summit San Francisco, CA: Analyze case studies on everything from micro-blogging to sustaining online communities.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

APRIL 17, 2014

Recent content includes topics like " How to Help Adolescents Online Evaluation " and " Teaching K-8 Finanical Literacy: A Case Study.". 4) Classroom 2.0. This blog is focused on bringing social media and web 2.0 into the classroom. 6) TeacherTube. 9) TechThought. 10) Homeroom.

Education 28

Education Peer-to-peer Web 2.0 Case Studies 28

MLT Creative

NOVEMBER 1, 2011

Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI. Leeds, UK: Video expert, Steffan Aquarone, lays out the truth about video on the web and much more on the digital media world. November 7-11, Digital Atlanta 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 Jason Baer Thanks very much for the kind words. Those type of comments are why I do it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. New entries posted to Know Issues, Best Practices and Workarounds wiki. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. Trackback by Anonymous — April 5, 2008 @ 3:06 am. BriefingsDirect.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). ."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you." But there are limits."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Buzz Marketing for Technology

JUNE 27, 2008

Best Practices. Posted by Chris Potts in Best Practices | 2 comments. Posted by Don Leone in Best Practices | 4 comments. IT support best practices. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Accentures View on Web 2.0

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Content Standard

SEPTEMBER 8, 2016

For example: in a case study, IBM’s social selling initiative improved the company’s sales by 400 percent. And, with both the tools and the tactics, there are certainly best practices involved and a baseline of knowledge needed. The analog/digital divide was too large to bridge without some specialist support.

Social Marketing 40

Social Marketing Top of Funnel Enterprise Management Work Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

In the end, your point about having a relationship with sales where you are sharing best practices shows that you are already being successful! Just think of webinars, case studies, etc. Just oen day is enough to help gain the perspective needed to better align efforts. Keep it up! Michael Brenner Oct 4 2010 Hi Jocelyn.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM. I am a management professor that practices personal branding and speaks about SM.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

He is an attorney, social media best practices strategist and adjunct professor at Rutgers University. Principal of Gilmore Business Network , a NJ-based social media consulting firm, and also a practicing attorney. He is a frequent keynote speaker, guest blogger and brand advisor, and co-author of the book “Enterprise 2.0:

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Case Study Library. Best Practices: Migrate from Lotus Notes to Microsoft Exchange & SharePoint. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Directive Agency

JULY 26, 2016

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Social Proof, Testimonials, Reviews and Case Studies. Low quality work and outdated practices will hinder your marketing efforts, so find good people. The risk is moderate though.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76