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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. They showed that there are many best practices that we can all learn from. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&#

Web 2.0 100
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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Get creative.

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A B2B Marketing Manifesto?

Marketing Insider Group

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. So they’ve written a manifesto (reg. required) to prove it. The manifesto also makes a “plea for ambition.&#

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Ask your partners.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

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How To Align Marketing With Sales

Marketing Insider Group

In the end, your point about having a relationship with sales where you are sharing best practices shows that you are already being successful! Just think of webinars, case studies, etc. Just oen day is enough to help gain the perspective needed to better align efforts. Keep it up! Michael Brenner Oct 4 2010 Hi Jocelyn.