Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Add a new twist to this old workhorse by telling your story in different ways. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) You can follow any responses to this entry through the RSS 2.0 Do we need to create rules or procedures for using it? How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Twitter, Facebook, Linkedin, etc. Join us for our next webinar on February 4 where we discuss what we learned from our own content marketing case study.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JUNE 9, 2011

You don't want to be the one doing it wrong who will forever be used as a case study. Nip it in the bud with that first tweet or Facebook update (before the person writes a blog post). Does the CEO have a tendency to get negative press, and you're listening for that? You can also find him on Facebook and Flickr.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Scoop.it

MARCH 11, 2021

Case studies. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. Automatic content import using RSS or a sitemap. Press releases. Recent press. User-generated content. Native social media content. Original research. SEO through topic keywords. Time to build.

Curation 67

Curation Advertising Agencies Press Content 67

Online Marketing Institute

JUNE 15, 2009

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Don’t send a regular pitch with a press release to a blogger. You might try AdRants.com instead.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. ” This sounds like a case study for great content that was really marketed well. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. ” This sounds like a case study for great content that was really marketed well. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). No stack of case studies or conference road trips will do it, either. It has to come from you. Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 27, 2012

The RSS feed is: [link]. It said, “ Why local businesses should stop focusing on their Facebook page.” ” JD’s premise was that lots of local companies have rushed into Facebook, created Facebook pages, because of course it’s low cost or no cost at least from an out of pocket perspective.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Why Microsoft Should Bring Facebook-like Look to SharePoint. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. 10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Even Facebook is building a phone.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Case studies and customer testimonials. B2B marketing is bad communication. That’s how your audience thinks about everything you put out.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. 9) Post something to your Facebook business page every five minutes. Isn't that how you get maximum visibility through Facebook's EdgeRank algorithm ?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28