Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. I’m typically managing multiple events per week, sometimes even at the same time.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JANUARY 16, 2020

It’s essential to develop a road map for your content and bring the C-suite on board to ensure that content marketing is an organizational priority. Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. More ROI from marketing.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It adds value as an asset in the new customer onboarding process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Directive Agency

MARCH 25, 2020

If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. What if the organizer has a great sales team but delivers a poor marketing or event management experience?

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Hubspot

SEPTEMBER 24, 2018

6 Brain Triggers Copywriters Use to Drive Sales. Editors at Buzzfeed use this tactic to create compelling headlines. Marketers and copywriters use it to create ads that command attention -- always have, always will. It’s why event marketers send out dynamic email invitations to “stop by the booth, [prospect’s name]!”.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. It’s one of the best event marketing strategies when it comes to driving engagement before, during, and after events.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Terminus

JUNE 7, 2017

I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you make sure the contact information you collect at an event isn’t going to waste? livemarketing Click To Tweet. Direct mail.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Valasys

FEBRUARY 13, 2020

This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. It’s a repercussion not the stimulus for the content marketing endeavors.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management. Wrapping Up.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

OutboundView

JULY 14, 2019

We’ve also linked to case studies for each of the appointment setting companies as well! EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. In addition to appointment setting, EBQ provides full service sales and marketing outsourcing.

Paid Search Agency 34

Paid Search Agency Ideal Customer Profiles Companies Work Management 34

Biznology

SEPTEMBER 3, 2015

We worked with the sales team to identify target accounts, and we invited marketing leaders from those companies to bring their teams,” said Jasmine Cortez, event marketing manager. These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Make money.

Conference 80

Conference Trends B2B Trade Show 80

Vision6

JANUARY 16, 2023

This could be early access to a sale, a new product release, or even a competition. With email and SMS marketing, you can send messages to people who have given you permission. This is why they offer the ideal channel to complement time-sensitive email campaigns like flash sales. How to Combine Email and SMS Marketing.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. 1) Reserve a Room at the Event. At any given event, there is always plenty of commotion.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

BOP Design

AUGUST 6, 2019

In this blog post, we provide guidance on how to evaluate the value of your marketing department. Traditionally, the sales department is seen as the only revenue generator in a company. There are a number of ways that a B2B marketing team generates revenue, including: Driving Leads. What is a revenue center? Nurturing Leads.

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Convince & Convert

APRIL 11, 2016

First, in order to effectively attract your webinar audience, you must understand that most registrants and attendees are not “sales ready” at this point. They don’t want to feel like they are attending a sales pitch, or that you are asking them to attend one. They want to know how you can solve their problems.

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Your current clients are your way to your B2B sales leads. ” — that will be their takeaway from a generic sales message.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Here’s what makes a great B2B case study, and why these matter. #9:

Top of Funnel 154

Top of Funnel Case Studies Case Study Paid Search Agency 154

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Before investing the time and resources required to pull off an event , regardless of the size, it’s important to set the right expectations with all major internal stakeholders (sales, customer success, marketing, etc.) How will this event benefit the company 3-6 months from now? Will this be a customer event?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Digital Marketing World Forum

MAY 16, 2019

Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video. And after learning from these real-world case studies, you probably will too!

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Single Grain

APRIL 22, 2021

As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. At Supermetrics, we have thousands of partners in our affiliate base who use multiple channels to generate sales and earn affiliate commissions.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. It’s one of the best event marketing strategies when it comes to driving engagement before, during, and after events.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 6, 2020

Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. B2B Marketing Exchange.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Terminus

JULY 18, 2017

We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Marketing Insider Group

FEBRUARY 27, 2024

Types of Marketing Campaigns Before purchasing a product or service, individuals typically research, evaluate, and engage with potential companies. Campaigns revolve around this buyer’s journey—the process a prospective buyer undergoes before making a purchase. For instance, maybe you wish to increase online sales.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240