InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. – 12:10 p.m.,

SMB 166

SMB Case Study Case Studies CMO 166

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Feature Study.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. ComScore’s case study shows how social proof affects conversions using their landing pages.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

ANNUITAS

AUGUST 19, 2014

Take a look at an excerpt from a Leadspace Radio via Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. ” Carlos Hidalgo : “We can’t just focus on a piece of the funnel. First of all, we have to understand that the funnel isn’t a buying process.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Inefficient processes. Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies. Poor data utilization.

Digital Experience Platform 112

Digital Experience Platform Marketing & Strategy Business CMO 112

ANNUITAS

AUGUST 8, 2023

.’ ANNUITAS CEO Adam Needles set the tone by outlining what we are calling a new “Go-to-Market Operating System” that better aligns demand experience (or “DX”) across the entirety of the pre-and-post sale customer journey.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Customer Case Studies and Testimonials. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Pam Didner

MARCH 22, 2022

Sales and marketing alignment is hard in small and large B2B companies. I was asked: “what’s the best way to integrate sales and marketing efforts within a large company?”. Honestly, there is no best way for sales and marketing alignment in big enterprises. This is driven by top management.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Planning 83

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. In 2019, more than 1,300 sales and marketing professionals attended. The course spans ABM, lead management, sales enablement, measurement, data and some related martech essentials.

Case Study 54

Case Study Case Studies Studies Work Management 54

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? in sales of Nike. The outcome of the campaign was 24.2%

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Martech

JANUARY 5, 2023

When Marketing Ops is included in the strategy planning early on, the team can offer suggestions of ways to use data to enhance the targeting criteria, or optimize the hand-off between marketing and sales, etc. Identify what the CMO is most focused on. Sales Managers. Focus on finding a problem you can help sales solve.

Advertising Agencies 101

Advertising Agencies Positioning Planning Work Management 101

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process. The role of empathy in the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Martech

MARCH 12, 2024

This one is easy: ask your CMO to see the social media strategy plan for the year. Social is often an afterthought and, as a result, incredibly tactical. For one, to transition from tactical to strategic, you need time to plan. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Social Media 81

Social Media Media B2B Advertising Agencies 81

Lattice

FEBRUARY 18, 2016

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. There’s been no other conference of this scale that’s purely dedicated to account-based marketing and account-based sales.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

SalesGrape

SEPTEMBER 17, 2023

The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts. Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. The sales process has changed significantly for buyers and sellers over the last two years. Sales is no longer one-to-one, it’s one-to-many. Buyers don’t want to be sold.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Crimson Marketing

FEBRUARY 25, 2015

Buyers may not even know that you exist, and they certainly do not want to hear from your sales people! Irrespective of whether they buy ours or anyone else’s,” says Cloud security firm Netskope’s CMO Jamie Barnett, “(buyers) have to justify their decision….And Jamie Barnett is the CMO of Netskope.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Biznology

OCTOBER 3, 2021

Ask any sales person, “What do you want from marketing?’ But here’s the rub, dear CMOs: There’s an even bigger opportunity in the “back end,” where most of the firm’s revenue and profits actually lie. I’m talking about everything that comes after the lead-to-sales handoff. Lead-to-sales Conversion. Account Management.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Case studies: 46% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles. Your company conducts quarterly budget reviews to determine how well projections aligned with performance.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? As you may know, a social selling strategy and process is key for sales teams and beyond. 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23 percent more often.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

DemandBase

APRIL 27, 2020

In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long? Partner Marketing.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Pam Didner

JULY 5, 2020

Why is it important for sales and marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers. Here’s how to define whether your expenses were worth it: So, in this case, you spent nearly $1,140 on every new customer.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

SalesIntel

MARCH 24, 2023

But if you present the same concept in two different ways to attract those verticals by using phrases and case studies that they recognize, your copy and creative are going to resonate. Build enough of a financial foundation, start to scale, direct products and efforts into new areas, and repeat that process.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Rev

MAY 3, 2023

Our research at Rev shows that up to 66% of the leads sourced through traditional prospecting practices sit dormant, due largely to the fact that many of them shouldn’t have entered your funnel to begin with. They should have never been considered a real prospect. Meanwhile, up to 65% of five-star opportunities get straight-up missed.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Sales Enablement is a Key Core Competency. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227