Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity. As the stats above show, content plays a huge role in the sales process.

Top of Funnel 218

Top of Funnel ROI Content Marketing Case Study 218

Sword and the Script | B2B

MARCH 26, 2024

Finally, a whopping 90% of “decision-makers and C-suite executives say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic. Every ABM campaign doesn’t have to include only your marketing and sales departments. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward. Maybe stronger win rates?

Tips 59

Tips Peer-to-peer Work Management Training 59

Seismic

SEPTEMBER 7, 2023

With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Picture your content chaos, solved At this point, we’ve established that sales enablement is an efficient, scalable way to control content chaos. There’s a better way with content management software.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. How to Make a Sales Battlecard.

Template 103

Template Case Studies Stats Case Study 103

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. Be sure to check any and all stats associated with any content you may use from these tools.

Marketing AI 315

Marketing AI Curation Content SERP 315

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. One of the most effective ways to do that?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Let’s get started. source ].

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.”

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Is packed with shareable stats and quick-hitting insights (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Outreach

JULY 15, 2021

A well-executed sales call can make or break your chance to close a lucrative deal. Sales calls can be challenging for new and veteran reps alike. Here at Outreach , we know how easy it is to get lost in the wealth of advice about the best sales techniques. Iterate and Improve Your Sales Techniques.

Tips 98

Tips Cold Calling Case Studies Outreach 98

PathFactory

MARCH 21, 2024

This isn’t a new stat, but it reminds us that buyers are in control. In fact, 83% of the time, they’ll initiate contact rather than react to any sales outreach. Moving away from MQL-centric models is necessary to align marketing, sales and technology to all point in the right direction.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Contently

MAY 13, 2019

What if we could also make our sales team more effective? If you think about it, sales enablement is the easiest way to drive marketing ROI. Most marketers recoil at the idea of being on the hook for sales goals. As a result, sales enablement is often an afterthought. I’d suggest starting with a 3-step process: 1.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Outgrow

JUNE 6, 2024

Formerly the CMO of AKASA and a marketing leader at Cognizant, he has successfully increased brand recognition and managed large international sponsorship deals. Innovative Marketing Tactics: Phil Walsh’s Approach to AI at Turing The Intro! I started my career in sales and sales management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Hubspot

SEPTEMBER 23, 2020

This tactic is known as co-marketing. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. As you may know, a social selling strategy and process is key for sales teams and beyond.

Statistics 81

Statistics Peer-to-peer Stats B2B Sales 81

SnapApp

OCTOBER 31, 2017

As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. When in your decision-making process do you typically communicate with the company’s sales rep? . We put together a comprehensive survey digging into the behaviors of B2B buyers across generations. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. In this article, we’ll cover five key tactics you can use to help improve the quality of the leads you produce. Use Intent Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. This enables more targeted nurturing with email and faster handover to the sales team. Tools – Suitable for case studies and how-to articles.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Rollworks

DECEMBER 14, 2021

One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. Engagement, in other words, is what makes the difference between sales that go through and those that don’t. Marketing and Sales Alignment. ABM and Other Results.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Vidyard

SEPTEMBER 20, 2018

In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Sending the right email to the right person at the right time is easy when there are only one or two buyers and the sales cycle is quick. Want to see 25+ more interesting stats from the study?

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

xiQ

MARCH 10, 2020

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. Engagement.

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Belkins

AUGUST 17, 2020

“It’s the process of taking a call with a prospect and convincing them to book a meeting…is it not?” “Wait, isn’t that what sales reps do? ” B2B sales are quite complicated. The Appointment-Setting Process. What is a B2B appointment setting? ” Incorrect.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Read more: 10 stats to consider when building a B2B content marketing strategy. For many in the B2B marketing space, downloadable guides are viewed as top-of-funnel lead generators. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

APRIL 27, 2023

In this article, you’ll learn some positions you can consider in SaaS sales, expert tips for getting into the industry, and how to succeed in your first sales role. Table of Contents Is SaaS sales a good career? SaaS Sales Positions How to Get into SaaS Sales How to Succeed in SaaS Sales Is SaaS sales a good career?

Enterprise Management 76

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 76

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. However, today, I’ll simplify three tactics further.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Hubspot

SEPTEMBER 26, 2023

What is the most important soft skill to have in sales?”), they arrive at different answers. There's also the case of feedback. Which AI Tool is the Best Sales Writer? The app is an inventory management app designed for businesses that have multiple warehouses. Hang on – doesn't ChatGPT, ChatSpot, and Copy.ai

Tools 69

Tools Lead Ranking Best Practices Work Management 69

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

nDash

NOVEMBER 3, 2021

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Case studies are another extremely popular type of content on nDash. Sales Collateral. Prices (average). Technical Expert.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98