SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Public Relations: How to do it right. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding.

PR 52

PR Public Relations Broadcasting Case Study 52

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Realign Around Value.

PR 139

PR Marketing & Strategy Practices Business 139

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Bluetext

APRIL 15, 2024

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 44

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 44

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 public relations' So, I’m going to take ONE MORE crack at this, today.

PR 160

PR Public Relations Case Study Case Studies 160

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort. Tweet threads.

PR 69

PR Twitter Branding Brand Identity 69

Biznology

JULY 10, 2013

Chris Abraham goes through a real case study for Mizuno Running. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media'

Blogger 80

Blogger Outreach PR Public Relations 80

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. Years ago, when I was studying for an MBA, the company 3M was a case study here. >>> Need an extra pair of hands?

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. The main functions of PR are: Manage a company’s identity in terms of vision and mission. Generate awareness on new products and company milestones.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

AUGUST 28, 2014

Marketers and PR folks are earning media and influencer coverage for their content while. » Content Marketing case study content distribution content marketing content marketing strategy content promotion distribution channels public relations re-branding return on investment slingshot seo the rodon group'

Promotion 147

Promotion Branding Brand Identity Public Relations 147

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. When it comes to the proposal, look for case studies about similar technologies and challenges. Where should I start?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. » Technology PR Sessions at 2008 PRSA Conference. Case Study Writer. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Sword and the Script | B2B

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The old adage in PR suggests nothing you say about yourself is as credible as someone saying it for you. And that’s the better point: content marketing and public relations need each other. I don’t agree.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Social Media Number of the Week: 27% According to a new study by Ahalogy , 27% of active Pinterest users “can’t stand” the new Promoted Pins. Richard Branson.

Social Media 142

Social Media Media Plans Service Planning 142

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

Sword and the Script | B2B

MAY 9, 2023

Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” Smart businesses use PR to help tell a story and increase their valuation. Need help with B2B marketing or public relations? Loss aversion is a motivating factor.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. But how do you know if your PR program is achieving the right objectives? Download the Bluetext Guide to Metrics-Driven PR.

PR 20

PR Public Relations Budget Programs Validation 20

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

MAY 5, 2022

It’s a big, coordinated effort with product, sales, marketing, public relations, analyst relations, and events teams. Marketers and PR teams must deliver a clear, concise, and consistent story that’s interesting, easy to understand, and is a conversation starter. And that eventually results in more sales.

Product 98

Product Work Management Case Studies Marketing Management 98