BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! What are the best use cases for our products or services?

SME 64

SME Content Trade Show Case Studies 64

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Consistent organic search traffic continues to grow. I simply had to make the business case for content marketing. When you don’t meet them, they move on.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. It has to follow a subject, whether that’s a person, product, or organization,” says Nathan.

Storytelling 55

Storytelling Content Marketing Planning SME 55

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Sales Collateral. Law & Politics. Science & Medicine.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? For enterprise (ABM) expansion programs – use existing advocates and power users to inform others within their organization of the value they’re reaping from using your products. Rather than breaking the status quo, you want to strengthen it.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Just as every coach has their own playbook, a playbook is unique to every organization. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. This straightforward, step-by-step approach can guide your reps toward higher chances of success.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

ClearVoice

OCTOBER 11, 2021

When you’re working with a content creator outside your organization, they will not be as close to the subject matter as you are. In this case, you’re likely paying less and working with less experienced writers. Related internal resources (similar blogs, videos, case studies to reference and respin). Budgets are budgets.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

nDash

NOVEMBER 7, 2018

an in-house employee can also be an influencer) but this is a good, high-level way of organizing your content community. Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. 1 manager / editor / SME. Freelancers. #3. In-House Employees.

Communities 55

Communities Top of Funnel SME Content 55

WriteSpark

FEBRUARY 12, 2013

Taking the necessary time to organize your. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The challenge is to. make certain that the job or projects you identify as suitable for virtual. doing yourself. That would sort of. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

Taking the necessary time to organize your. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The challenge is to. make certain that the job or projects you identify as suitable for virtual. doing yourself. That would sort of. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Directive Agency

SEPTEMBER 3, 2019

By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords. We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

MLT Creative

DECEMBER 10, 2010

The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? An influencer will chat about your brand in a way that’s conversational and organic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Similar to a paid sponsorship, conference organizers may be willing to let you advertise your firm in the conference collateral in return for speaking. Improve your SEO ranking.

Work Management 126

Work Management Consulting Marketing Management Webinar Metrics 126

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hinge Marketing

SEPTEMBER 9, 2020

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Based on our study of buyer behavior , we estimate that approximately 70% of buyers’ sales behavior happens in the digital space.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

Integrated B2B

MARCH 4, 2020

For example, it could present the results of a study or research conducted by your company, or it could explain a new technology and how it addresses a market need in a new way. Although it’s often a cliché, for most industrial and tech companies, the SMEs are actually their key differentiators. So let’s prove it!

Paper 52

Paper Top of Funnel Marketing & Strategy Marketing Strategy 52

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. plus many smaller firms with big dreams.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

APRIL 21, 2010

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. Case studies were commissioned, but did not provide all the proof needed. in incremental benefits. •

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers bought "products."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. But we do fight this tendency. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Customer Relationship Management (CRM).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. teens using Twitter, compared to 66% engaged in texting. See you at 6 p.m.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Krista LaRiviere steps through a process for reporting on SEO efforts to a client, starting wih five key questions such reporting should answer for clients (among them: “What impact did these efforts have on the web presence for organic search?”),

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Krista LaRiviere steps through a process for reporting on SEO efforts to a client, starting wih five key questions such reporting should answer for clients (among them: “What impact did these efforts have on the web presence for organic search?”),

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Communication & Deliverables.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76