Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.
Lake One
OCTOBER 11, 2023
AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales and marketing can suggest products or services based on the segment’s goals.
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Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.
Webbiquity
APRIL 23, 2024
Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results.
Zoominfo
FEBRUARY 13, 2019
That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. What is Email List Segmentation? How is List Segmentation Effective?
Zoominfo
JANUARY 31, 2018
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.
Webbiquity
MARCH 28, 2023
Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. It can become a valuable part of your social media and email campaigns. Coschedule features some great case studies.
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