Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. For example, opening an email and downloading a relevant white paper would increase the score.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

NetLine

OCTOBER 17, 2019

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. I met NetLine at CMWorld in 2018 by randomly attending their case study session with another client.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. It can be anything from a research report to an insightful eBook to a free tool. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Tweets comms news, conference deals and more. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content. Blog Posts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Ambal's Amusings

JULY 22, 2010

How do they build a business case? With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

JUNE 25, 2013

We''re trying to achieve a diversity of session types to combat this -- things like Big Ideas and Bold Talks (similar to TED-style talks, for a little inspiration), Inbound Stories (case studies of people actually doing inbound marketing), and How-to Sessions (you know, so you can take some tactics home). Has anyone seen a trash can?

Conference 28

Conference SME Network Marketing Paper 28

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Directive Agency

OCTOBER 20, 2017

Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. They also performed another experiment where they picked five accounts to receive a case of branded energy drinks with the message, “Fuel your sales team…” Their conversions rose 30 to 40% during the test.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Highlight informative content, such as eBooks, guides, and tip sheets, on your home page and throughout your site where relevant.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

LeanData

JANUARY 14, 2022

That’s always been the case, and it’s very unlikely to ever change. and then offering more premium, higher valued content, like eBooks and recorded webinars, behind a gate. Your gated content is probably your highest quality content, and those eBooks, white papers and case studies are routinely stuffed with your most valuable keywords.

Sales Qualified Leads 98

Sales Qualified Leads High Quality Lead Content Landing Pages 98

Hubspot

APRIL 26, 2016

This means you can rank on page one, in most cases almost immediately, by optimizing web pages and publishing content around the search terms in your business. Some employees may have published papers at trade conferences, or they’ve given workshops or presentations to customers or internal groups.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28

Hubspot

AUGUST 4, 2015

1) The Case of Inbound Marketing Togetherness. And where would Watson be without the master logician throwing him into another seemingly unsolvable case. Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing & Strategy 97

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. So we make the best of what we have while building a case for a better situation overall.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Launch Marketing

MARCH 8, 2023

These can include whitepapers, case studies, guides and more. Here are a few instances where various types of content can be used: eBooks, Whitepapers and Guides: These gated content pieces can be used on your website as part of the lead generation process. Download our B2B Content Strategies eBook for more!

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. 34% said ebooks. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum].

PR 79

PR Trust Marketing Stats B2B Marketing 79

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. 66% said conferences (including virtual).

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. Use SEO Practices.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. To make that input practical, try the 10×10 exercise recommended by Stephanie Liu from Lights, Camera Live : Take a sheet of paper and fold it in half.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Webinars and virtual events: Webinars and other online events (conferences, summits, workshops, etc.)

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. E-newsletters can promote webinars, virtual galas, and conferences. Study how users interact with your content and update or change your work as needed.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

KoMarketing Associates

APRIL 6, 2017

It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around. So many overshoot their content marketing goals; they want to be the example on speakers’ slides at the next big marketing conference.

B2B 169

B2B Paper Content Lead Ranking 169

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Like B2B media firms, they also offer commercial options such as licensing agreements (such as the Forrester Wave or Gartner Magic Quadrant reports) or undertake research studies.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Seismic

MAY 11, 2022

White Papers. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Key content : whitepapers, ebooks, research reports, webinars. It gives a greater understanding of an issue which, in turn, helps solve a problem or make a decision.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. Customer Success Stories Present your existing customers’ case studies, success stories, and video testimonials.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. You are indeed the perfect case study. You are indeed the perfect case study. Can those results be tied back directly to sales, and therefore ROI? Bravo, man.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

NetLine

AUGUST 2, 2023

In many cases, these leads will have been sourced or qualified by an external agency. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

SmartBug Media

NOVEMBER 15, 2019

Encourage leaders of your SaaS company to participate in broadcasts, conferences, and interviews to further take advantage of opportunities to position yourself as an authority in the industry. Co-host a happy hour at an upcoming industry event or include one another’s logos on a partner page. Segment and Automate.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Marketing Insider Group

SEPTEMBER 14, 2021

But even if you’re just browning their free resources, you’ll find plenty of stats, data, and research on their blog and in their dozens of free ebooks. Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Image Source. Data.gov – The U.S.

Case Studies 335

Case Studies Content Case Study Statistics 335