SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Binary Demand

APRIL 19, 2024

Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Implementing a strategic re-engagement program can help maintain audience interest and involvement.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. Tony Patti, VP Deliverability & Compliance, eDataSource. While not always a foregone conclusion, we all know that they happen. She didn’t ask us.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Porch Group Media

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. Increased number of spam complaints.

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Liveintent

APRIL 21, 2023

Everyone who works in the email will tell you: do it the wrong way, and you’ll end up with poor email deliverability rates. That’s where LiveIntent’s newest Identity solution, built on the cutting edge of data science- Email Reactivation, can help. However, net-new is only part of the equation. Winback only high potential customers.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

SendX

JANUARY 28, 2019

Clean your email list Less can be more than enough. The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Set Lower Bounce Thresholds.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

DiscoverOrg

APRIL 25, 2017

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. Account-based marketing can use sales intelligence for a new level of personalization. Humans only use 10% of their brains.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Optinmonster

JUNE 21, 2022

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. Stop Spam Attacks.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. With crowded email folders and stringent spam filters, this challenge is more complex than ever. It prevents recipients from marking your emails as spam. It engages, informs, and prompts action.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Tighter Regulations Don’t Adversely Affect Email ROI.

CAN-SPAM 64

CAN-SPAM Privacy Opt-out ROI 64

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Why You Need a Strong Email Marketing Strategy Of all digital marketing channels, email marketing has the highest ROI (return on investment). With that said, let’s take a look at some of the best email marketing tips that you can start using right now.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Smarte

MARCH 30, 2022

It delivers the highest ROI when compared to the rest. Depending on how serious the problem is, email bounces can be categorized as either hard or soft. In such cases, ensure your sourced data comes with opt-in permission to avoid soft bounces. There are quite a few things about email deliverability that are out of your control.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. Look for providers that have a good reputation for deliverability. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t.

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam. Episode Transcript. Catchy, right?

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Litmus

MARCH 13, 2020

When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. The ROI of effective email marketing is unparalleled—organizations gain $42 for every $1 spent on email. They’re asking to hear from you.

Paid Social Agency 85

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 85

Predictive Response

AUGUST 15, 2020

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. The second party involved is the recipient.

CAN-SPAM 52

CAN-SPAM Opt-out Opt-in Marketing Management 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Salesforce Marketing Cloud

JANUARY 30, 2024

The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. Table of contents What is email deliverability? What factors affect email deliverability?

Deliverability 110

Deliverability Practices Tools Marketing AI 110

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it!

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Outbound Engine

DECEMBER 12, 2019

So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining top-of-mind awareness, and instead opt for DIY marketing? This divided attention can have a negative impact on other areas of your business, including your sales numbers. That’s huge!

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

LeadSquared

AUGUST 12, 2019

According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent. Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 70

Deliverability CAN-SPAM Opt-out Opt-in 70

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. This probably isn’t breaking news to you, but it turns out that Mondays can make people a bit grumpy. They can also make people less receptive to your email. Have your email marketing efforts fallen flat? Let’s dive in!

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy. What you can gather from each email campaign.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy. What you can gather from each email campaign.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Binary Demand

MAY 17, 2023

email segmentation can result in a 760% increase in revenue. This can help you craft audience-relevant messaging. You can segment your list by products bought, content read, or events attended. For example, you can segment your list based on whether subscribers are environmentally conscious, price-sensitive, or brand loyal.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52