Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. A campaign from Xbox is a perfect example of this.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Many small businesses can’t afford a radio, TV or billboard ad campaign. Email marketing. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

APRIL 19, 2019

Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. By figuring everything out beforehand, your campaign’s resources will stretch further and your ROI will be more concrete. Promote across online channels.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. How have you been able to add your own personal touch to your campaigns? What are the vulnerable stories about running your business that might create empathy among your prospects?

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. This was especially important when they launched a massive five-video campaign designed to guide prospects along the buyer’s journey. Are you using interesting titles and thumbnails?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

BOP Design

JANUARY 3, 2018

For this very reason, it’s important to look at the analytics for your various marketing campaigns. Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Are they watching videos on your YouTube channel?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. I’d love to hear about how you are targeting your website visitors across channels?

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ? The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 11, 2016

Below are the winners and finalists in each VMA category: Video Marketing Campaign of the Year. The campaign played out in the form of five videos, including “ Know your Chad ” and “ See Jane Run at Top Speed ,” and a series of tongue-in-cheek illustrated “Survival Guides” for IT viewers to enjoy and commiserate over. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Engagio

JULY 18, 2019

Watch on YouTube ). Jon Yeah I think here we’re talking about kind of what I would call traditional demand gen tactics your classic your running campaign, whether its a webinar content syndication or ebook or something you get leads and then you run them through the system. Here’s Jon.

Demand 66

Demand Account Based Marketing ABM Webinar Metrics 66

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Handwritten Note Cost = $0.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Don’t forget to optimize your social channels, too. Results like that are really impressive!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

Here are 10 new examples of highly valuable marketing campaigns. Let them inspire your own move toward useful, helpful content marketing, lead nurture campaigns , and more. To watch this video on YouTube, click here. To watch this video on YouTube, click here. Lowe’s Fix in Six. The Billboard That Makes Drinking Water.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. In my opinion, that’s a successful B2B campaign due to a viral response. "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Directive Agency

MAY 14, 2018

Subscribe on YouTube! We find that a lot of people have a Marketo , Pardot , or a HubSpot that syncs right into their Salesforce. Whatever you choose to do and use, make sure that you’re able to properly attribute your campaigns. Let’s dive in. Don’t miss a video! Note: Learn or retain more by reading?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

JUNE 11, 2014

Create engaging experiences tied together across channels and time at scale. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Adobe Experience Cloud Blog

JULY 15, 2013

Firms can start by enhancing their existing campaigns by incentivizing customers to share socially. Whether part of an existing campaign or stand-alone, promotions are the most attractive way to entice customers to follow & engage socially. Marketing Analytics are Critical. Online Video is Exploding. Opportunity.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48