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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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How to Develop and Launch a Successful Video Marketing Strategy

Outgrow

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

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How Architects Can Use Video Marketing as a Promotional Tool

Navigate the Channel

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. Using 3D Animations. Showing Off Your Creative Side.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Their launch campaign? Wondering how?

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.