B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. As part of an effective PR strategy, PR professionals can generate ideas to grow your reach, identify and segment your audience, and target them precisely. Social media strategy.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Content4Demand

OCTOBER 3, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Each February, the B2B Marketing Exchange spotlights companies embracing the new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

Marketing Insider Group

NOVEMBER 19, 2014

Storytelling. Content strategy. I’m actually not going to pick which word or phrase should be chosen as best or most relevant or hottest buzz phrase. Last week I presented on a NewsCred webinar on the future of content marketing. I just know that your audience wants stories , not ads. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Atomic Reach

MAY 28, 2019

Dan McGaw is a Keynote Speaker, Storyteller and Author. One webinar for us is also repurposed into 2-3 blog posts, an e-book and all sorts of other tidbits. This webinar became this blog post and became this e-book. Have you figured out your winning recipe? Also, many times marketers make content in a wasteful way.

A/B testing 55

A/B testing Distribution Buzz Top of Funnel 55

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Storytelling is the best way to do that. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Insights-Inspired Storytelling. Iconic and imaginative storytelling isn’t just for writers like Stephen King and J.K. As always, the quality of the content and the strategy behind it are key drivers of success.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. Here are three key takeaways from the webinar: Customer Centric? –

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Do you push your team to test new storytelling methods, formats and design practices to make your campaigns stand out? Instant Registration: Webinar – 4 Brands Driving Real ABM Results. Killer Content. INBOUND 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Among the most notable shifts highlighted in the study are that 51% of B2B companies said they’ve used or are planning to use an ABM strategy, 49% are using video marketing and 41% have implemented on-demand content.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 11, 2011

How can you introduce storytelling into your marketing mix? Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Email this via Gmail. Post on Google Buzz. Email this to a friend?

Rules 100

Rules Content Digg Custom Publishing 100

Scoop.it

MARCH 26, 2019

For example, this blog post from Intercom shows how salespeople can use storytelling to get more from live chat: In terms of accessibility, you can store blog posts in Google Drive or Dropbox for sales reps to quickly share with leads. This content can include blog posts, ebooks, whitepapers, webinars and more.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Maybe we can do some more webinars exclusively on this topic. Email this via Gmail. Post on Google Buzz. Email this to a friend? Share this on del.icio.us.

Tips 100

Tips Content Marketing Digg Content 100

Martech

DECEMBER 21, 2023

Plus, it’s not a KPI that’s commonly attributed to the event team. Let’s dive into some effective strategies to keep the momentum (and the pipeline) going from your enormous event investment. Beyond the event: Engage with visuals Keeping the buzz going after your event isn’t only about blog posts. Interactive content.

Webinar Metrics 125

Webinar Metrics Top of Funnel Planning Advertising Agencies 125

Content4Demand

JULY 16, 2019

Innovative marketers are doing just that, and I have the chance to speak with two of them during our upcoming Buyer Insights & Intelligence Series webinar. . . A lot of buzz has surrounded traditional influencer marketing that leverages authors, speakers and analysts.

Content 46

Content Buzz Creativity Paper 46

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. If you have a tools-focused strategy, you don’t really have a strategy. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. Do your messages sound the same?

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

OCTOBER 12, 2023

21 Engaging Video Content Types that People Love to Watch Now that you’re aware of the importance of video content in your marketing strategy, let’s go through the 21 most engaging types of video so you can see which formats may be best for your business goals. This will boost your brand awareness even further.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Single Grain

MAY 12, 2020

Now, it’s arguably the most effective strategy you can use to connect with your audience. Video Emails. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. 4) Webinar. watch video content. Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Hubspot

DECEMBER 9, 2011

Think of marketing as storytelling, and think of your customers as the characters. What does your social media strategy really need? How will this strategy evolve? Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message.

Social Media 28

Social Media Social Marketing Tips Media 28

Sprout Social

MAY 8, 2023

With more than 900 million members across 200 countries, businesses have a large audience and employee advocates to extend their reach. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. and at 6 p.m. However, posting between 8 a.m. sees just as high engagement.

Linkedin 102

Linkedin Best Practices Social Media Ideal Customer Profiles 102

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.

Webinar Metrics 100

Webinar Metrics Storytelling Social Media Twitter 100

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

KoMarketing Associates

SEPTEMBER 19, 2017

Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy. Not sure where to start?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing Paid Search Agency 162

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Good thinking begins with strategy, which you can explore with the following questions. Who is your audience?

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Content Standard

JANUARY 23, 2019

One example of a social media marketing strategy that gets right to the point, without sacrificing any essential information or personality, is Dollar Shave Club’s Twitter bio. Especially for a platform like Instagram, which is all about visual storytelling and aesthetics.

Social Media 110

Social Media Twitter Effectiveness Media 110

Sprout Social

FEBRUARY 10, 2020

Inbound marketing strategy. But if you want to get it right, you need to have a strategy in place. Creating an inbound marketing strategy involves knowing what your customer wants at a certain point in their journey so you can create content that aligns with their needs and takes them to the next level. Delight customers.

Inbound Marketing 135

Inbound Marketing Work Management Marketing Management Marketing Automation Services 135

Convince & Convert

SEPTEMBER 15, 2010

We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# Anonymous I’m a huge proponent of storytelling.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Circle Studio

NOVEMBER 15, 2018

But before B2B marketers assume that number solely represents Netflix binge-watchers and cat videos on YouTube, research from Google has found that 70% of B2B buyers and researchers are watching videos throughout the buyer’s journey. Live streaming events as an alternative to webinars. Maturation of content marketing.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Sprout Social

APRIL 23, 2024

In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. Consistently posting high-quality content on LinkedIn can increase your brand’s visibility, especially if you’re using both organic and paid strategies.

Linkedin 90

Linkedin Webinar Metrics Examples B2B Thought Leadership 90

Sprout Social

AUGUST 1, 2019

It’s particularly important that you can speak to any internal stakeholder about your social media strategy , content distribution plan and impact of your work. TED Talks on communication : Hear from some of the world’s most inspiring speakers on improving your conversations, digital communications and storytelling abilities.

Social Media 111

Social Media Work Management Marketing Management Media 111

Binary Demand

MARCH 19, 2024

[ps2id id=’overview’ target=”/]Demand generation examples are the secret sauce for creating a buzz around B2B lead generation companies and captivating potential customers. With the right strategy, you can attract leads practically begging to become loyal customers. It’s a powerful tool for generating top-notch leads.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Sage Marketing

JULY 20, 2023

We all know that B2B webinars are a hell of a marketing channel. By sharing industry insights, thought leadership, and product knowledge, webinars establish marketing teams as trusted authorities, inspiring confidence in customers. Are you tired of attending webinars that are as exciting as watching paint dry? Break the mould!

Webinar Metrics 40

Webinar Metrics B2B Thought Leadership B2B Thought Leadership 40

Writing on the Web

JANUARY 17, 2011

Email this via Gmail. Post on Google Buzz. Email this to a friend? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Video clips. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Heinz Marketing

JULY 16, 2018

We want them to open our emails, click on our links, go to a landing page, fill out a form, register for my event, register for my webinar, register for my whatever. They were commenting, and lot of social buzz around it, so this year you’re doing it twice. I love doing webinars, because it’s very close to an event.

Top of Funnel 42

Top of Funnel Conference B2B Sales Copywriting 42