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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. Use more storytelling.

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion.

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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This statistic highlights the significant impact of AI integration on influencer marketing strategies. What’s the buzz? Need some fresh, viral ideas that’ll light up our feed.

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PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

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Storytelling Lessons From Top Podcasts

Content4Demand

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. The buzz surrounding podcast series like Serial , in turn, has sparked a podcast boom.

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Account based marketing examples

Rev

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective? More than 1 in 5 even reported strong returns.

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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. Table of Contents.