Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources. Data - Most data sources (Jigsaw, LinkedIn, etc.) Buzz - Follow industry trends, keywords of interest.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Webbiquity

JANUARY 24, 2011

Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Involve top management in this discussion to ensure the playbook aligns with broader business goals. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Define your sales philosophy Clarify your company’s sales approach and values.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 3.3 HubSpot: The Event Invitation 6.3 Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Adobe Experience Cloud Blog

APRIL 7, 2015

This event brought together one thousand of the brightest marketing minds from across several industries for a two day event. The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. Options Galore!

Marketing Management 48

Marketing Management B2B Thought Leadership Marketing Automation Services Thought Leadership 48

Hubspot

AUGUST 23, 2011

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Claim your vanity URL.

Linkedin 28

Linkedin Ideal Customer Profiles Buzz Profiling 28

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Post on Google Buzz. Share this on LinkedIn. Here are six key differences between business blogs and websites. Website: static content. Blog: frequently updated content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Vidyard

NOVEMBER 11, 2016

Winner: Jonas Construction Software. Jonas Construction Software started out a year ago with no video content but a goal to provide prospective clients with a more personalized and dynamic digital experience to guide them to content that addressed their existing needs. They wanted 200 people to attend the first event in Atlanta.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. In any event, the nature of SaaS involves continuous evolution. Your marketing needs to work hand in hand with the realities of the software development cycle within the context of your area of business. Actually, no.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The Effective Marketer

JUNE 21, 2009

Often times we get directives from the top echelon asking us to setup a corporate blog for the CEO, a blog for every manager, and to churn content every day. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Do you have the people? and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Vidyard

NOVEMBER 26, 2014

It’s all the buzz. I sat down with Tim Muza, Creative Director and Lacey Heels, Digital Marketing Manager, the creative minds behind these culture videos to find out the strategy and tactics of these catchy windows into the culture of Plasticity Labs. How did you manage to capture this style? It’s about the people.

Video Marketing 50

Video Marketing Ideal Customer Profiles Marketing Management Buzz 50

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Heinz Marketing

MAY 6, 2019

On this episode, “Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness” we talk to John Raguin , CMO at Seismic Software. And it’s interesting, but you guys are right at the center of the sales enablement category with software. I ask John how Seismic sees that. Matt: Absolutely.

Sales Management 56

Sales Management Top of Funnel Work Management Marketing Automation Services 56

Marketing Insider Group

APRIL 4, 2024

The tea shop Harney & Sons used their Facebook account to share an upcoming industry event. You can post regularly on social media without needing to constantly monitor your accounts by using a social media management platform, like Buffer. If you aren’t sure where to start your networking, try marketing software, like GroupHigh.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Buzz Marketing for Technology

JULY 21, 2010

The software may be real time but the sales people aren’t. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Linkedin. Probably not. Tweet This!

Resource Management 100

Resource Management Work Management Digg Planning 100

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Optinmonster

FEBRUARY 27, 2024

The pitch deck design software company considers Reddit a key driver of growth. OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. And one of the best growth hacking software for email is Constant Contact.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) wish I had this post when starting my community management job.It Then listen to what they have to say, you may be surprised.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

APRIL 5, 2006

The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. In addition, they isolated their most important trigger events which increased their sales teams success of winning by 400%. The product was expected to have an average sale of $200,000.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. You may want to co-market an event and share the attendees list. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

At the Osney Media European Knowledge Management Thought Leaders Forum last week In London we broke into several "discussion pods" to discuss topics of interest. Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Title What makes an effective knowledge worker? Posted By David Gurteen.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

markempa

NOVEMBER 17, 2005

The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Group / Event. Groups / Events. -->. ® information sharing communication (pod and vodcasting, technologies such as cell visual information phones, pdas, software, blogs, video conferencing) pageflakes, social ï?® ® networking (facebook, bookmarking) LinkedIn, Ning). ® Managing and planning for short- and long-term goals.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

markempa

NOVEMBER 15, 2005

« Marketing accountability and ROI Measurement | Main | New and Improved Lead Nurturing Article » Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

B2B Marketing Savvy

AUGUST 20, 2009

Scoopdog: So Kevin, as a quick introduction, you’ve blogged extensively on marketing leadership and have just recently returned to a familiar marketing/operations role, that of senior VP with a California start-up software venture. Guest: Kevin Liebl Social media, I believe, is dramatically changing the management and marketing landscape.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. In other words, there’s a lot of room for growth.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. This service lets you add next-gen community management and social web integration to any site on any platform. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. ” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28