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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Why aren’t more B2B companies making the same investment in organic social media? . (DK) HS) What’s the potential payoff from integrating social media into the demand gen mix? (DK)

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4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

Google would have a successful social media platform. Google has been trying to get into the social media game for years. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. In fact, some marketers thought the social network would see a decline in users due to the drama.

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. Instagram Comment Contests.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Here on the HubSpot content team, we wanted to take on the shift, responsibly. How did we do it?

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ — HubSpot (@HubSpot) September 21, 2022.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

And don't discount newer social networks like Pinterest for launching your mobile app — the highly visual social network is the ideal place to show other mobile app developers your product in its final stages who may have some great suggestions for UI/UX improvements. Tap Your Network for Buzz.