Tony Zambito

FEBRUARY 5, 2017

To me, that is what content marketing can become for some organizations. A grand illusion bought into and often promoted as an unquestioned element of marketing. Remember the buzz about how content marketing should create departments of ex- journalists? Why An Illusion. 2 – Broadcasting Mentality.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. " The series was created to promote the 2005 Lead Generation Summit.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Tips on how to effectively promote your events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Buzz Marketing for Technology

NOVEMBER 28, 2012

For instance, if a customer buys a TV without a warranty, the purchase may trigger an email or site promotion that highlights coverage for the TV. And the two worlds must collide in order to mutually benefit from one another. Ever bought something from the Apple store, like an iPhone?

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

markempa

MAY 25, 2005

write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 18, 2007

Assign revenue goals to your joint sales and marketing plan. Lead generation must be promoted from the top down and bottom up. Get the marketing team out in the field with the sales team regularly. Share lead generation best practices amongst the sales team.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JULY 7, 2006

Are there upcoming events that should be promoted when calling? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Are there other questions that would help you better prepare for the next action?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 7, 2005

It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Online Marketing Institute

NOVEMBER 7, 2010

Business Blogging for Realtors Advertising and Search: the one-two punch Content Curation in B2B Marketing 12 Tips for Marketing New Blogs Archives: Buzz Cloud: Recent Readers: Tag Cloud: Add new tag advertising Apple b2b marketing Biz Growth News blog blog carnivals blog conferences blog contests blog marketing blog mistakes blog optimization blog (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 24, 2010

[link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. The truly believe in the products they promote. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. great points.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Buzz Marketing for Technology

SEPTEMBER 29, 2008

If you think Liz can help you find focus or direction, check out the Work with Liz!! Self-Promotion as Easy as Knowing What You Do. I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Are you looking for a few good connections? Kyle said.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Self-promotion, Internet style , June 10, 2010. , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 12, 2019

The goal is to bring what you offer to customers in your marketing. Push Marketing Strategy. Also known as direct marketing, push marketing is a form of general advertising. If you’re a marketer building brand buzz in your market — perhaps about a specific product or service — pull would probably be best.

POS 78

POS Paid Search Agency Word of Mouth Marketing & Strategy 78

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. There is not a one-to-one dollar for dollar spent per lead or sale.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 31, 2010

Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] I think that is what leads to comment-less blogs and promotional updates. That’s not a conversation. That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

link] Sherman Unkefer MySpace didn’t change with the times and became the place for bands to promote their business for a while. It never captured the social media market. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Best sentence ever! link] jaybaer Fair point.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Hubspot

AUGUST 9, 2016

Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. Maybe you want to educate or promote. How to Tell Your B2B Brand Story. This answer will guide the voice of your content.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

LeadSquared

SEPTEMBER 2, 2014

The best part – it’s not really a whole lot of extra work for your marketing team – you already have the content (or the users have it), you just need to promote them on the right channels (and that becomes easier with this exhaustive checklist for content promotion ). ii) Testimonials and Reviews. Use Email Wisely.

Planning 52

Planning Content Marketing Business Blogger 52

Webbiquity

JANUARY 31, 2011

These are direct marketing nirvana numbers,&# Daniel Flamberg dissects research to isolate the seven most common uses of Twitter. Ken Mueller lists 14 practices businesses can adopt to optimize their benefit from Twitter, such as providing customer service, promoting events and monitoring competitors. Post on Google Buzz.

Twitter 100

Twitter Tools Tips Best Practices 100

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

accelerate agency

FEBRUARY 26, 2023

Other services include advertising, direct marketing, live events, digital experiences, and content marketing. Cobloom: Growth marketing Having successfully sold their own SaaS startup, the Cobloom team is well-placed to help others grow. The agency doesn’t only specialize in SaaS, though.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Other services include advertising, direct marketing, live events, digital experiences, and content marketing. Cobloom: Growth marketing Having successfully sold their own SaaS startup, the Cobloom team is well-placed to help others grow. The agency doesn’t only specialize in SaaS, though.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Other services include advertising, direct marketing, live events, digital experiences, and content marketing. Cobloom: Growth marketing Having successfully sold their own SaaS startup, the Cobloom team is well-placed to help others grow. The agency doesn’t only specialize in SaaS, though.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Content Marketing Institute

JUNE 11, 2018

One of the unintended and more humorously ironic consequences of the much buzzed about May 25 deadline was the deluge of email everybody received in the week leading up it. I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation).

Privacy Policies 105

Privacy Policies Work Management Content Marketing Marketing Management 105

Convince & Convert

SEPTEMBER 23, 2010

Consider your fans – your advocates – your 1%ers – your volunteer marketing army. Couldn’t you “promote&# some of them, and have them help you monitor and respond to blog posts, create Facebook status updates, and so forth? Couldn’t you use them more effectively?

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). [link] Melzetta "Mele" Williams I am new to this blog. Great article!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159