Marketing Insider Group

APRIL 30, 2013

With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Biznology

NOVEMBER 18, 2013

Similarly, a separate study has shown that brands with higher levels of “buzz” enjoy stronger growth. Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They wanted to increase social signals and make them stronger.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Hinge Marketing

OCTOBER 22, 2015

Some of the best opportunities for a company to improve its value lie hidden in plain view. Again and again in our strategy work for professional services firms we encounter a common set of problems that weaken profits and rob firms of their competitive advantage. But these problems, if solved, can become powerful opportunities.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Metadata

AUGUST 3, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. And giving you new, actionable tactics to implement today. And in the attention economy, content isn’t just king. That’s cohesion.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Single Grain

AUGUST 3, 2023

When it comes to maximizing revenue and profitability, pricing plays a crucial role. Finding the right pricing strategy can make or break a business. In this blog post, we will explore the art of pricing correctly and delve into effective strategies that can give your business a competitive advantage.

Pricing 52

Pricing Price Peer-to-peer Lead Ranking 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Hinge Marketing

JUNE 30, 2022

In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid. But what do we mean by brand building, anyway, and why is it important? Brand Building Defined. Why does this matter? Brand Building in the Digital Age.

Service 145

Service Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

DivvyHQ

NOVEMBER 14, 2018

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz. It’s not your sales or marketing department. It’s not even your employee advocates. It’s your customers.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

EveryoneSocial

MAY 15, 2018

I’m sure we have all have heard the term “thought leadership” or “thought leader” before and you may view it has a corporate buzz term. Essentially, thought leaders are seen as trustworthy, go-to authorities among industry colleagues and peers. Feel free to skip ahead though). What is Thought Leadership?

Thought Leadership 68

Thought Leadership B2B Thought Leadership Ad Building Peer-to-peer 68

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. By default, many engineering services companies resort to bragging about themselves on their Websites.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Buzz Marketing for Technology

APRIL 13, 2010

The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

markempa

MAY 19, 2005

Reichheld asks, “Would you recommend our products or services to a business peer?” For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Sprout Social

AUGUST 1, 2019

Internally, you also have to be able to effectively communicate with your boss, peers and collaborators across teams. Internally, you also have to be able to effectively communicate with your boss, peers and collaborators across teams. Test out Sprout social with a free trial , or schedule a demo to learn more. Communication.

Social Media 111

Social Media Work Management Marketing Management Media 111

Buzz Marketing for Technology

JUNE 27, 2008

For example, students learn that the shift in the color of the sky at various times of day is due to differential scattering of various wavelengths of light by gas molecules in Earth’s atmosphere. Chris Dede is Timothy E. Wirth Professor in Learning Technologies at the Harvard Graduate School of Education. The term Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Heinz Marketing

FEBRUARY 5, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. Our guest this time was Ryan Bonnici , CMO at G2 Crowd. I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists. Today is no different. Ryan Bonnici: Hey, Matt.

Sales Management 55

Sales Management Top of Funnel Enterprise Management Work Management 55

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Zimmerman, A.,

Communities 100

Communities Practices Sample Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. After all, faculty control their syllabuses, librarians are often confined to the reference desk and IT staff are there for when the network crashes.

Education 100

Education Research Google Class 100

Buzz Marketing for Technology

JUNE 27, 2008

The content is peer-reviewed (and reviewed post-facto by other objective domain experts). The University of British Columbia UBC NEWS UBC EVENTS UBC DIRECTORIES SEARCH UBC myUBC LOGIN. UBC Academic Search - Google Scholar Blog. "To To advocate for librarians, better search tools and web re organization " - Dean Giustini. « Office 2.0

Web 2.0 100

Web 2.0 Peer-to-peer Tools Google 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Outgrow

APRIL 8, 2021

What Are Top Social Media Hacks to Grow Your Business Online. The post COVID world has left us looking for quality leads in the colossal online space. To our relief, social media has offered a respite to many businesses. But social media marketing is not easy. Adopt Social Media Platforms That Best Suit Your Brand. Now, who decides what is quality?

Social Media 59

Social Media Paid Content Media Outgrow 59