Buzz, Differentiation, Peer-to-peer and WOM

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Buzz

Differentiation

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Jay Baer on Turning Customers into Content Marketers with Talk Triggers

DivvyHQ

NOVEMBER 14, 2018

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. and reinforced by data.

Trigger Marketing

Trigger Marketing WOM Word of Mouth Planning

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Jay Baer on Turning Customers into Content Marketers with Talk Triggers

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