Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 94

Examples Brand Identity Branding Banners 94

Webbiquity

APRIL 18, 2019

A successful corporate event is one that attendees remember for the right reasons. Here are five tips for organizing memorable corporate events. Make the event appealing to your target audience. Before, during, and after the gathering, you need to create buzz around the event.

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Hubspot

FEBRUARY 9, 2021

Team building events are meant to boost team morale, and help people learn how to work together. Usually, these are collaborative events, where teams need to work together to solve something. It could be a ropes course, or perhaps an escape room. Sometimes these events can even be formal if you'd prefer. Fundraising.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. You probably won’t have budget to buy more than one, but they’re for generating leads and buzz. Event Marketing' Big Statements.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Marketing Insider Group

AUGUST 20, 2019

This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success. Yes, of course, it’s important to find a venue, book guest speakers, organize ticketing systems, and plan a schedule. Event Marketing Channels.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Im of course talking about budget time. Im of course talking about budget time.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing. Video Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

APRIL 8, 2015

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. Event Marketing b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Bluetext

MAY 5, 2023

If you wait too long to start planning your brand launch, you risk confusing the market and your employees, leading to increased turnover and a decrease in market share. Be intentional and calculated as you determine the best course of action. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

AUGUST 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Hubspot

DECEMBER 19, 2016

But if there's one thing we know, it's that the buzz -- both positive and negative -- around this launch has inevitably created an interesting sounding board for ideas and iterations. The larger lesson for marketers here? Use secrecy and exclusivity to generate buzz and make your audience more interested than ever in what you’re up to.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Adobe Experience Cloud Blog

AUGUST 12, 2011

Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

markempa

MARCH 30, 2007

Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile. Your database will become one of your most valuable assets if you treat it like one.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Zoominfo

AUGUST 30, 2018

It’s not enough to want to simply put on a “successful” event – you need to set specific goals that will drive your decision-making before, during and after the event. Examples include, but are not limited to: Driving event revenue. Of course, your event strategy likely includes a number of different objectives.

Conference 187

Conference Planning Budget Programs Allocation 187

Martech

SEPTEMBER 29, 2021

There’s some serious buzz internally about one particular presentation I still have yet to see, and I’m excited to be covering it in the coming days. Such is the state of the journalism profession in the age of virtual events. . If you are in event marketing, you can do account-specific events,” she explained. “If

Account Based Marketing 107

Account Based Marketing ABM Paid Search Agency Differentiation 107

markempa

MAY 28, 2005

I bet you know what’s coming… if you agree to meet with us, (no obligation of course) we’ll bring you a third base ball signed by (drums please) baseball great, Hank Aaron. They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. Swing - its a hit!

Lead Generation 120

Lead Generation Creativity Lead Ranking Lead Scoring 120

Single Grain

SEPTEMBER 26, 2023

Let’s take a look at the ways the Coca-Cola marketing strategy has shifted, and how that sidesteps culture wars, embraces AI and leans into event marketing. A year ago, everyone was buzzing about Web3 , blockchain and the metaverse. Because they knew where the attention had shifted: Generative AI.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Hubspot

MARCH 1, 2012

How Do You Integrate Your Offline and Online Marketing? With some inbound wisdom of course! On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

SpotMe Blog

MARCH 2, 2023

Pre event survey questions are crucial to gaining insights into your audience and making sure your event is a success. Besides gathering valuable data, sending these questions out can also create a buzz around your event and generate more interest. Of course, it will depend a bit on the answer to the previous question.

Customer Surveys 52

Customer Surveys Lead Ranking Lead Scoring Buzz 52

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Single Grain

MAY 12, 2020

If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. One way that brands can leverage this format is by giving presentations at company events or small-scale networking events.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

markempa

MAY 18, 2005

And, of course we want your comments, suggestions and participation so we can tailor the blog’s content to match what you ask for. And, of course we want your comments, suggestions and participation so we can tailor the blog’s content to match what you ask for. What is the premise of the Roundtable?

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Zoominfo

FEBRUARY 21, 2018

Of course, you won’t have these figures right away. Remember to tag each trade show lead with an event-specific tag in your CRM. Leverage social media: Utilize event hashtags and specific pages to promote your event-themed content. The basic formula to measure ROI is this: (Profit – Expenses) / Expenses.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Huptech Web

NOVEMBER 25, 2022

There is quite a buzz around the Metaverse as a part of innovation in digital marketing because it describes various immersive virtual experiences online. Unfortunately, due to the pandemic, businesses and agencies had to cancel live events to move them online. billion by 2028 at a combined annual growth rate (CAGR) of 23.7%.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97

SnapApp

DECEMBER 14, 2016

If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Account-based marketing will still be hot in 2017 with several martech companies taking it on. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

SEPTEMBER 14, 2021

Course Correction 4. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Course Correction 4. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Course Correction 4. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Course Correction 4. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Course Correction 4. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65