Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing B2B Work Management 120

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Of course guests know that the answer is three o-clock. What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

MAY 30, 2023

As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.” 6) Event marketing is bouncing back for B2B.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

MAY 21, 2014

And this keeps the attention of attendees and exhibitors for the entire course of the year. In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. The post Event Marketing – The One Secret To Killer Events appeared first on B2B Marketing Insider.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 319

Twitter Enterprise Management Business Work Management 319

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Webbiquity

JANUARY 22, 2021

Of course, you need more than a USP in order to be able to stand out; you need to make your product and brand marketing compelling. You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing.

Business 237

Business Startups Paid Search Agency Press 237

The Point

MARCH 22, 2024

Sell the event, not the product. For a more detailed discussion of email creative best practices (and real-life examples of what NOT to do), check out our recorded Webinar: “ A Crash Course in B2B Email Creative.” The post How to Make a Webinar Email Stand Out appeared first on The Point.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Chief Marketer Magazine. Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. Here are some free ones to stay up-to-date and keep your resume filled with relevant marketing education. 6 Week Course in Branding by About.com.

Course 48

Course Conference BtoB Tools 48

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? I have seen some success on Instagram for a number of clients in the event marketing space. public broadcast models.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Marketing Insider Group

NOVEMBER 17, 2021

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. Guests who reach your event registration forms are at a critical point in their engagement with your business.

Organization 240

Organization Marketing Management Planning Click Rate 240

KoMarketing Associates

FEBRUARY 24, 2022

The Content Marketing Institute conducted its “12th Annual B2B Content Marketing Benchmarks” report, and most B2B marketers (55%) have been “moderately successful” with their content marketing strategy over the past year.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

Planning 91

Planning Paid Search Agency Advertising Agencies Work Management 91

Webbiquity

AUGUST 18, 2020

iVent offers a virtual event platform that can be used to host online conferences, trade shows, university and college tours, product launches, job fairs, and online training courses. The environment is fully customizable, integrates with social media, and can be used for free and fee-based events. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

SEPTEMBER 17, 2019

There are books written about branding, college courses devoted to it, and agencies that specialize in it. ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers. With giant Jenga, of course!

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 209

Trade Show Social Media Display Vendors 209

Marketing Insider Group

JULY 15, 2021

The “secret sauce” is a specific Twitter event hashtag. By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. Of course, promotion in advance is great, using not only Twitter but Linked in, Instagram, and emails.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 LinkedIn: Simo Ahava (24.8K In your inbox.

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 95

Martech

JANUARY 24, 2024

.” The Visual Jam plus StreamAlive So far, The Visual Jam has remained virtual, although there are some plans for in-person events later this year. And, of course, it started in lockdown, and the co-founders wanted to lighten the mood. It started out using Zoom with the Miro visual workspace app — a fairly conventional set-up.

Webinar Metrics 102

Webinar Metrics Conference Aggregators Communities 102

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I spent some time, of course, on their website, looking at products for which I was not the target demographic. Get the daily newsletter digital marketers rely on. But at least I knew why.

Terms and Conditions 85

Terms and Conditions Case Study Case Studies Internet Marketing 85

Convince & Convert

OCTOBER 8, 2014

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic. Read the whole entry. »

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

Marketing Insider Group

MAY 5, 2021

Think through what may go wrong with your first and second options so you have a backup course of action planned. Having different options for engagement can keep your event interesting and exciting. Consider Facilitating a Hybrid Event. 97% of event marketers believe they’ll see more hybrid events in 2021.

Planning 291

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 291

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. B2B content marketing trends. Virtual events get the most results. Pre-recorded online courses. Content marketing solutions for the ages.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 92

Examples Brand Identity Branding Banners 92

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Once an organization can calculate an event’s ROI, marketers should not only scale those that prove successful, they should also course-correct events that produce less-than-stellar results.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

chiefmartech

MARCH 23, 2021

Then, of course, a bunch of folks jumped out to point out the ones they’d missed. Funny thing about that graphic. Two weeks earlier, they’d published a version with 212 tools. The poster child: Hopin, which recently raised $400 million at a $5.65 billion valuation. Hopin was just founded in June 2019, less than two years ago.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

KoMarketing Associates

AUGUST 4, 2020

This is not the first research to suggest that the impact of COVID-19 is being felt across the marketing industry. Previous research suggests that many marketers have been encouraged to change course as a result of the pandemic.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89